Unleash the power of LinkedIn with more than 500 Million users in over 200 countries and territories and 2 new members every second. When trends happen in your industry, profession, school, etc…have your posts launched automatically – stay relevant and in front of your customers.
Quick tips on using LinkedIn for better business performance:
Target for FREE
With a LinkedIn business page you have the option to get in front of your specific audience with your company’s organic updates. They offer a range of parameters from language, geography, seniority, size of the company and industry sector.
It’s there, use it! Valuable information can be obtained using this powerful tool. Besides knowing your follower and visitor’s demographics and trends, with little effort you can see which updates attracted the most interactions, clicks, impressions, new followers and engagement rates.
As comments come in, RESPOND. Make your LinkedIn business page a community for your brand – be active.
Inform your employees
Encourage your team to share and comment on your business page and the content as well
Remember the importance of inserting SEO keywords in your profile to help your target audience find you. The right keywords are vital….ensure to include concise, to the point, and impactful keywords, early on the phrasing. Google previews just over 150 characters of your Company Page’s text, make them count! Well executed SEO can drive more traffic to your LinkedIn page from external sources.
Revisit your page and update the company details if needed. Maybe stats have improved on your product, or your company received a stellar testimonial to add. Re-polish your page about every 2 to 5 months. Include visual content, mixtures of images, videos and links, not so much about your product and services, but rather promote other ways, such as your blogs, webinars, useful guides and ebooks. Use Showcase Pages for your products and services
Company pages are not the place to display your products or show off your services, instead build a Showcase Page. These pages are designed to branch off of your main LinkedIn Company page. Here is the place to personalize your brand, promote specific products or cater to your individual marketing personas. This is perfect for allowing your business to tailor a page to match your specific audience.
Company Pages vs. Showcase Pages
- Showcase pages have a larger hero image
- Showcase pages have a two-column newspaper-like layout content posts
- Unlike Company Pages, there is no Career tab at the top of Showcase Pages
- All Showcase Pages link directly back to your business page.
- Employee profiles cannot be associated with a Showcase Page
Groups in LinkedIn
This is a great lead generation tool. Create and grow your community, engage in your groups discussions, answer questions, show you are the Go-To person in your industry. Use the conversations in your group as inspiration for your blog posts, create more relevant content, knowing what your members are interested in. Another bonus of managing a LinkedIn Group is that it allows you to email the members! These emails take the form of LinkedIn Announcements, messages sent directly to the group members inboxes. This presents an amazing opportunity to generate leads from LinkedIn. Consider joining other relevant groups and jump in on their discussions to promote yourself as a leader in your industry.