Most companies take the standard approach of promoting their product, brand, or ideas on social media.  While this is typically good practice and can contribute to a steady growth over time, some companies have began going against the grain.

Rather than promoting their content, they are coming to social media, specifically Twitter, to crack jokes, shutdown naysayers, and generally just have a good time.  While we wouldn’t recommend every brand taking this approach, a few companies have had great success with it.

The term “Wendy’s Twitter” was quickly trending on Google after they started roasting followers.

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Find new friends.

Sometimes you just need to be blunt.

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Sometimes the truth hurts

And Wendy’s isn’t afraid to deliver it.

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Dealing with competitors

She set herself up for that one.

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Getting personal

But he asked for it, right?

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The roasts went on for a bit, and people seemed to have loved it.

Other brands such as Tesco, Taco Bell, Old Spice, Everlane have taken similar approaches in the past.  Here’s one from Tesco:

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11.5k retweets and nearly 8k favorites is nothing to sniff at.

If you intend on trying this style of marketing, be sure your social media voice matches that of your target audience, and be cognizant of which platforms you’re on.  It may attract new Twitter followers, but would likely deter LinkedIn followers.  Facebook is a gray area.

Looking to take the pain out of social media?  Give Cloud Campaign a try to intelligently recycle your top-performing content.  Use a feedback loop to constantly iterate on your content, keeping what is working, and dropping the rest.  What’s stopping you from taking your company to the next level?

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