The main focus of our initial launch was to gather feedback, further validate the idea, and feel out the market. While the idea of data-driven / trigger-based marketing is compelling, we’ve found that it doesn’t directly solve a problem.
Most customers enjoy the idea of it, but have trouble coming up with useful triggers and associated evergreen content when it comes time to actually create a new trigger. We built AI around it to suggest various triggers based off the user’s website and social accounts, but it still doesn’t solve the largest pain point of social media – posting regularly and creating great content.
With these two pain points in mind, we went back to the drawing board and decided to pivot the core functionality around recycling evergreen content. I know, I hear you, it’s been done before by MeetEdgar, Recurpost, etc… But not like we can do it.
I’m not talking about filling a content library then just posting in a circular queue. With Cloud Campaign‘s next release you’ll be able to do so much more. Just to name a few advantages:
- Specify multiple captions to be cycled through for a single content item
- Closed feedback loop allowing you to see what’s working and what isn’t – remove content that is performing poorly or create look-alike posts for top performing content
- Ability to change item order in the queue
- Ability to adjust ‘next queued’ post
- Turn off queues or individual content items
- Dynamic intervals spacing out content in a less automated fashion
We will still offer triggers. There is a lot of value in using triggers and that type of data-driven marketing is what will help your company’s social accounts go viral, so triggers are here to stay. But, there will be little changes to them as we divert a majority of our focus on building a great experience around recycling content.
Most of the product work from August is still being staged and hasn’t been released, but I have some exciting announcements.
Cloud Campaign was accepted into the AWS Activate program. As a bootstrapped company, being accepted into the program is a huge honor as they rarely make exceptions and the process required additional vetting. AWS, being a technology company, was particularly interested in the triggers and artificial intelligence built into CC. You can read more about getting into the program on our other blog post.
Two’s company. Isn’t that how the saying goes? Anyway, I’m being joined by Rickey Cox who will be helping out with product and operations. I’ve worked with Rickey in the past, and he comes from an impressive background as a PM for a few successful startups. When not building a great product for you, Rickey can be found enjoying craft beers, staying fit at the gym, or in the great outdoors. Feel free to send him a welcome email 😉 rcox@
You’ll have to wait until the next release to see more, but in the meantime, here’s a quick preview of the new analytics tab.
- Time since inception: 4 months (April 19th)
- Time since Beta launch: 2 month (June 26th)
- Total Page Views: 4892 (+57.6%)
- Unique Visitors: 2029 (+76.9%)
- Subscribers: 218 (+54.6%)
- Conversion Rate for the month: 8.73% (-15.8%)
- Customers: 135 (+141%)
- Triggers Created: 244 (+151%)
- Facebook: $0
- Google AdWords: $26.00
- CTR: 1.36%
The initial major spike was from a Product Hunt launch.
What’s stopping you from automating your social media campaign’s today? The first month is on us and we offer always free accounts – Sign Up