At Sumo Group, he’s spent $3M on Facebook ads and he created a video explaining how to grow an email list step by step for only $1 per subscriber.
Here’s the breakdown.
1. Post frequently
It’s hard to predict what your audience will take to and what will be overlooked. Post frequently to get a better idea for what invokes engagement and increases your page’s reach.
2. Find Your Engaging Posts
Find which of your posts have achieved the greatest reach. If you have a Cloud Campaign account, sort your activity feed by engagement. If not, navigate to your Facebook page’s insight tab.
Look for posts that have a large organic reach – these will likely perform the best when promoted.
If you’re looking to grow an email list, promote a blog post or article of yours. The post or article should have a Facebook Pixel installed.
3. Define Your Audience
Now that you have your post, the next step is to decide who to promote it to. Connect your Facebook page in Facebook’s audience insights manager to learn more about who already likes your content.
Look at the demographics tab to figure out which gender/age group to target and look at pages likes to see what other topics your audience enjoys.
4. Creating the Ad
Create a new Campaign from the Facebook Ads Manager.
Create a new audience from the characteristics you picked up from step 3.
Exclude your existing mailing list by uploading the list when creating the new audience.
Create two different ads with the same link, but different images and different titles to A/B test what works best.
The goal is to just drive a ton of cheap ($0.15 – $0.80) traffic to your site, without actually capturing any emails yet. We’ll capture emails in step 2 with a retargeting ad.
Here’s the original video created by Noah: