Chances are your company’s Facebook page could use some more followers. Follower counts have fairly profound psychological effects.
Studies have shown that users are more likely to trust a page that has many followers and consequently more likely to buy from that company. As you gain more followers it can begin to compound on itself as followers begin inviting their friends or sharing your organic posts.
Getting More Followers
So this begs the question — how do we get more followers without breaking the bank. And I’m talking about real followers that engage with your content, not just paid bots. Follow these 3 easy steps.
Video Breakdown: https://www.youtube.com/watch?v=xR6IuQ6_tdU
1. Define the Audience
Create a new lookalike audience from your website traffic. This requires that you have had a Facebook Pixel installed on your website for a little bit.
To create a lookalike audience, navigate to Facebook audience manager, and create a new audience. Then click ‘Lookalike Audience’.
For source, choose ‘Website Audience’. Then choose the geographical regions you want to target. I chose ‘Free Trade Area’ and ‘Euro Area’ under Regions. Depending on how many locations you are targeting, slide the ‘Audience Size’ slider until you have an audience size of around 15M.
The website lookalike audience is great way to find people similar to people who already visit and engage with your website.
2. Design the Ad
Create an ad with the sole purpose of collecting post likes.
Use a clean, simple image that doesn’t have much text. I like to choose something that’s bright to catch the user’s eye as they scroll their feed. Keep the text short and to the point.
With this particular ad, after only a day, the post has received nearly 400 likes for less than 5 bucks. That’s $0.01 per like!
3. Invite Engagers to Like Your Page
Now that we’ve found people that are engaging with our post, it’s time to turn them into followers. Navigate to the post and click on the names of people who like the post.
From here you can directly invite them to like your page. Not many pages utilize this feature, so we’ve noticed an extremely high conversion rate. Even if only 10% of the people accept your invite, you’re gaining an engaged follower and hopefully a qualified buyer for only $0.10 🙀.
3.5. Watch the Followers Roll In
Log in to your Cloud Campaign dashboard and navigate to ‘Analytics’ to see your follower graph hockey stick 🚀.