About “Month in Review”

I’ve learnt tremendous amounts from other companies through the transparency movement.  My hope is that I can pay it back by being transparent about Cloud Campaign’s journey in hopes that it will help other budding startups one day.

Growing the Brand

Much of December was spent growing the brand through content marketing and paid social advertising.  Growing a following is an important part of growing trust and eventually gaining more customers.

Product Progression

Enterprise features were added including Analytics Reports, and the UI was cleaned up further.

Analytics Reports

Export your analytics as a report for offline viewing or manipulation in other software.

reports-mockup.png

UI Clean Up

We mostly cleaned up the look and feel for each section when no content exists.

Screen Shot 2018-01-01 at 6.28.50 PM.png

Raw Stats

  • Time since inception: ~8 months (April 19th)
  • Time since Beta launch: 6 month (June 26th)
  • Total Page Views: 9478 (+7.9%)
  • Unique Visitors: 4510 (+10.7%)
  • Subscribers: 388 (+1.5%)
  • Monthly Page Views: 758 (-23%)
  • Monthly Visitors: 483 (-19%)
  • Conversion Rate for the month: 4.9% (+9%)

Customer Metrics

  • Customers: 360 (+3.2%)
  • Triggers/schedules Created:  437 (0%)

Ad Spend

  • Facebook: $38.34
  • Google AdWords: $30.39
  • CTR: 1.18%

Revenue Metrics

  • Revenue: +18.6%
  • Revenue Delta: -53%

Traffic is slightly trending down.

Screen Shot 2018-01-01 at 6.50.27 PM.png
Some Spikes from Content Marketing

Social Following

What’s stopping you from simplifying your social media campaign’s today?  The first month is on us – Sign Up

 

Screen Shot 2018-01-01 at 6.53.11 PM.png
Facebook Followers are Starting to Ramp Up

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