Marketing is a competition — a competition for attention.
You don’t need to have a perfect copy or the be-all, end-all marketing approach. You just need to be more compelling than your competitors.
The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight through to get in front of your audience.
Having a multi-pronged approach including content marketing is a great first step, but we need to refine and diversify our content marketing.
The most common form of content marketing is blogging. You’re providing value in a quick digestible way that drives traffic to your domain and hopefully begins to build brand loyalty.
However, there are millions of blog posts on the internet.. if not billions. I bet you, if you search hard enough, you can find another blog titled ‘Your Content Marketing SUCKS’.
To diversify, try turning some of your most popular blog posts into videos or podcasts. Having this alternate form of consumption will help diversify your brand and ultimately help you reach more people.
Another form of content marketing is content sharing. Common examples are white papers and templates. You’ve seen the ads on Facebook before, “Download the State of Social Report 2018”. All we need is your name, company name, email, phone number, social security number, child’s middle name.
Okay, you get it. They’re a bit annoying and often don’t provide value. Not to mention, everyone does it, making your content less novel.
Instead, try providing a tool or more personalized content that will inherently have more value.
Chris Chen of Instapainting built an AI painter that simulates what an image would look like as a painting.
This neat tool attracted a ton of new visitors, some of which turned to paying customers. Also, the sheer magnitude of traffic helped improve Instapainting’s SEO ranking.
Break free from the marketing mold and try something new! Share in the comments below what new content marketing strategy you’re going to try.