LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads.

Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images.

 

Image result for facebook carousel ads
Facebook Carousel Ad ran by Mini Cooper

 

The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers.  A commitment to offer a competitive marketing platform during a time when trust in social media is declining.

API access to carousel ads will be available for all accounts on June 12th, 2018.

The ad format allows advertisers to upload a unique image, text, and link destination for each slide of the carousel.  More information about the ad format and developer access can be found in LinkedIn’s developer guide.

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