About “Month in Review”

I’ve learnt tremendous amounts from other companies through the transparency movement, such as Buffer, Baremetrics, and Indie Hackers.  My hope is that I can pay it back by being transparent about Cloud Campaign’s journey in hopes that it will help other budding startups one day.

 

Forging New Partnerships

Ross and I have been hard at work building new relationships and fortifying existing ones.  Relationship building is often a long play that won’t show return for months, but I’m really excited for some of the new companies and organizations we’ve partnered with.

Venture Captial Firms

We’ve began partnering with VC firms to offer Cloud Campaign as a benefit to their portfolio companies.  This gets us in the door with early-stage startups and helps with exposure.  And on the flip side, it gives other startups access to powerful marketing software at a very affordable price.

Marketing Organizations

We’ve partnered with the local San Francisco chapter of the American Marketing Association (AMA), who has been very helpful in helping us promote events and content.

We also attended SummitLive, a marketing conference in San Francisco, where we were able to connect with the organizers and also connect with the community through a giveaway that we ran.

Fortifying Existing Partnerships

We’ve been working closely with a few marketing agencies to build out our product.  Between Zoom calls, Slack messages, phone calls, and emails, we’ve had the privilege of getting to know some great folks in the industry.

One of them was nice enough to write a raving review about us, which is always so great to see.
https://barkersocial.com/cloud-campaign/

Marketing

I’ve been spending a lot (probably too much) time on content marketing.  This form of marketing is also a long play, but it will hopefully help us develop a brand in a very crowded space.

Some examples of the content marketing I’ve been focusing on include:

  • YouTube video
  • Tutorials
  • Webinars
  • Marketing Articles

Product Progression

Calendar View

One of the agencies we’ve been working with (AKA pestering for feedback), noted that a calendar view is essential for how they schedule social media posts.

Rather than using a queue or repeating schedules, they like to deliberately pick exact days and times, so we worked quickly to develop a calendar view.

Screen Shot 2018-05-29 at 7.39.30 PM.png

Simplified Scheduling

Previously, it was difficult to visualize when posts would be published.

You had the upcoming posts view, but it didn’t convey repeating schedules well.

One of our clients mentioned they were using spreadsheets to visualize all of their schedule timeslots, which just sounded painful, so we built this new view to help visualize weekly timeslots.

Screen Shot 2018-05-08 at 2.06.29 PM.png

 

Community Management

Community management is really the last major facet of SMM that our tool lacked.  It’s the ability to respond to comments or mentions directly from the tool for all accounts that you manage (FB, IG, Twitter, Li).

We still have a lot of work to do before it’s at a point I’d like, but with this update, you can now at least respond to conversations directly from our tool.

Screen Shot 2018-05-06 at 6.29.10 PM.png

Raw Stats

  • Time since Beta launch: 11 months (June 26th)
  • Total Page Views: 31,208 (+11%)
  • Unique Visitors: 8,998 (+5.8%)
  • Subscribers: 452 (-0.2%)
  • Monthly Page Views: 3,011 (-23.5%)
  • Monthly Visitors: 528 (-2.5%)
  • Conversion Rate for the month:  0% (0%)

Customer Metrics

  • Users: 487 (+1.6%)
  • Customers: 14
  • Triggers/schedules Created:  579 (+1.2%)
  • Active Content: 6,023 (+23%)

Ad Spend

  • Facebook: $90.66
  • LinkedIn: $182.62
  • Google AdWords: $0
  • CTR: 0.93%
  • Cost per Impression: $0.076
  • Cost per Engagement: $0.90
  • Cost per Follower: $4.88

Organic Marketing

  • Social Media Posts: 245
  • Blog Posts: 7
  • YouTube Videos: 13

Revenue Metrics

  • Revenue: -29% 
  • Revenue Delta: +43% 

 

Screen Shot 2018-06-04 at 11.20.35 AM.png

Traffic continued to taper in May.  We’ve been really focused on hard sales and content marketing on our blog, which won’t show in our Google Analytics.

Cloud Campaign social media and website report

Screen Shot 2018-06-04 at 11.22.35 AM.png

Screen Shot 2018-06-04 at 11.23.32 AM.png

While our overall traffic has decreased, our social traffic score is an 87!  This means we’re attracting the right audience on social media.

 

Social Following

What’s stopping you from finding new customers on social media today?  The first month is on us – Sign Up

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