This week in social media:
Instagram Launches IGTV for Creators
In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator. Everyone except new accounts has the ability to upload hour-long videos. A big increase from the previous limitation of just over 60 seconds for feed videos and 15 seconds for stories.
CEO Kevin Systrom announced live at a San Francisco based event:
“It’s time for video to move forward, and evolve…IGTV is for watching long-form videos from your favorite creators”
Viewers will have the ability to swipe through a variety of long-form video content, and even utilize a browse tab containing recommended videos, popular videos, and videos from followed creators.
Facebook Launches a New Gameshow Platform
In an effort to achieve their stated mission of healthier interactive media consumption, Facebook has announced the release of a new dedicated gameshow platform. This platform will come with a host of interactive and on-demand video features which will allow creators to add quizzes, challenges, and polls. They are even currently testing the ability to award prize money to participants.
In a blog post, Facebook announced:
“Today, we’re announcing new ways for creators and publishers to create interactive videos. We’re starting with polling for both live and on demand videos, as well as gamification for Live. With these tools, our partners can add a range of new interactive features to videos such as: polls, quiz questions, challenges, and more. These can all be used within an individual video or to create a standalone game show. We’re giving creators a blank canvas to allow them to do what they do best — create! — and we can’t wait to see how they innovate.”
This new platform is an effort to compete with HQ Trivia which averages a staggering 400,000 – 600,000 participants during each broadcast.
Facebook Launches Brand Collabs Manager
With the goal of connecting brands to creators, Facebook has launched its new Brand Collabs Manager. This new page allows creators to work out product placement and sponsored content deals with companies.
It will serve as a search engine which brands can use to browse internet celebrities based on metrics such as demographics, location, audience interests, and previously posted sponsored content. In surprising news, Facebook has also announced that it will not be taking a cut.
Facebook Tests New Time Tracking Tool
Facebook is now testing a new app which will measure a users time spent on Facebook every day. This new tool is an effort to address the report released last year which discussed the negative impacts of social media use. The new app will measure a users activity level, and possible even send a prompt to urge moderation.
YouTube Announces New Monetization Tools for Creators
There is currently a battle brewing between Facebook, Youtube, and the new IGTV. In a response to the new IGTV functionality, YouTube has announced a new wide range of creator tools. These were developed to give creators a greater ability to monetize their content.
One such tool is Channel Memberships. Channel Memberships are a new feature which allows creators to charge a monthly recurring fee of $4.99 to view are creators content. Other additional exclusive content includes:
“unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive live-streams, extra videos, or shout-outs.”
Another new monetization tool is the ability to have Merchandise. Creators will be allowed to have a merchandise shelf where audience members can buy related products.
Google Now Allows For Edits To Knowledge Panel Listings
Google has released an important update which allows users to edit their panel listings. For those who may not know, these are panel listings:
For those companies which qualify for these listings, Google is now allowing for companies to edit the information listed. Detailed by Google:
“Individuals and organizations with Knowledge Panels can use our verification process to claim their panels and provide authoritative feedback on the information and images presented. Now we’re updating that process as well as extending verification eligibility to more entities.”