This week in social media:
Facebook Acquires Bloomsbury AI
Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues. The statement read:
“The team’s expertise will strengthen Facebook’s efforts in natural processing research, and help us further understand natrual language and its applications”
Facebook has not released hard numbers, however, is it reported that they paid between $23 – $30 million for the acquisition.
Facebook Tightens API Restrictions
In a continued effort to clean up their image after the Cambridge Analytica scandal in which 120 million users had their data leaked, Facebook has announced a number of API changes aimed at better protecting user information. These will effect developer-facing APIs such as those used to create social experiences and media partner users. Some of these changes include:
API Explorer App: The app will be deprecated as of July 2nd, and developers will now need to use their own apps’ to access tokens to do test queries on the Graph API explorer.
Profile Expression Kit: This is used by approved developers to enable people to share photos and videoes created in their apps as profile pictures and videos on Facebook. It will be deprecated on October 1 due to low adoption.
Media Solutions: These specific API’s allow developers to build tools for media partners. This includes interactive experiences like polling and voting around TV broadcasts. Facebook will be limiting these moving forward restricting the public content discovery to limed page content and public posts on certain verified profiles. They are also deprecating the Trending API and signal tool for journalists along with the Trending Topics product as well as hashtag voting for interactive TV experiences. On August 1 they will also be moving to restrict Topic Search, Topic Insights, and Topic Feed and Public Figure APIs due to low usage.
Pages API: These changes actually expand functionality and will allow developers to search for Facebook Pages via the API again. It will enable them to more easily find similar pages, to @mention other pages in Facebook comments or posts, and tag a page in a Facebook ad for co-branding purposes. Developers will still need feature permissions to page public content access, which is obtained through the app review process.
Marketing API: These help businesses automate and scale their Facebook advertising. This includes the creation of ads and management of campaigns. Facebook has announced the introduction of an app review before developers can use this API and simplified it from three tiers to a new, two-tier structure.
Lead Ads Retrieval and Live Video APIs: Lastly, Facebook is now introducing new permission requirements for lead ads retrieval and live video APIs.
Facebook Adds Stories Archive
Facebook is finally rolling out an option to archive Facebook Stories. This was originally announced in May but is just now being released. Especially useful for brands, all Stories posts will be stored in an archive, not visible to other users. With content curation being such an expensive part of advertising, the ability to store and reuse “Stories” content past the previous 24 hours and on multiple platforms such as Instagram, will help marketers justify the expense.
Instagram releases ‘All Caught Up’
Instagram has rolled out its new ‘All Caught Up’ notifications to users. These will inform the user when they have seen all the new content posted by followed profiles. As described in their statement:
“We’ve heard that it can be difficult to keep track of your seen posts. With this message, you’ll have a better understanding of your Feed and know you haven’t missed recent photos or videos”
With the recent changes to Instagram’s algorithms, posts no longer appear in chronological order. This has resulted in users being unable to track where the new posts end. Instagram CEO explained that:
“We’re building tools that will help the Instagram community know more about the time they spend on Instagram – any time should be positive and intentional. Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously”.