If you listen to The #SocialSkim, you already know that Twitter purged millions of fake accounts earlier this month.
This mostly affected brands that purchased fake followers. There are some exceptions for well-known brands that bots likely followed to seem more like real users.
So, let’s take a journey through a handful of top Twitter accounts to see just how many followers they actually lost.
The New York Times lost 731,000 followers in one-day.
Buzzfeed lost nearly 64,000 followers over the month of July.
TechCrunch lost 306,000 followers over the month.
Condé Nast Traveler lost just under 41,000 followers over the month of July.