If you listen to The #SocialSkim, you already know that Twitter purged millions of fake accounts earlier this month.

This mostly affected brands that purchased fake followers.  There are some exceptions for well-known brands that bots likely followed to seem more like real users.

So, let’s take a journey through a handful of top Twitter accounts to see just how many followers they actually lost.


 

The New York Times lost 731,000 followers in one-day.

Screen Shot 2018-07-31 at 12.04.56 PM.png


 

Buzzfeed lost nearly 64,000 followers over the month of July.

Screen Shot 2018-07-31 at 12.08.55 PM.png


 

TechCrunch lost 306,000 followers over the month.

Screen Shot 2018-07-31 at 12.10.13 PM.png


 

Condé Nast Traveler lost just under 41,000 followers over the month of July.

Screen Shot 2018-07-31 at 12.12.15 PM.png

 

 

View a collection of top Twitter account’s analytics.

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