About “Month in Review”

I’ve learnt tremendous amounts from other companies through the transparency movement, such as Buffer, Baremetrics, and Indie Hackers.  My hope is that I can pay it back by being transparent about Cloud Campaign’s journey in hopes that it will help other budding startups one day.

 

The Team Grows!

We brought on a Sales Director, Nathan, to help drive more deals into the sales pipeline.  Initially, he will be focused on prospecting leads and setting up demos.

We’re stoked to have him on board and he’s already landed a demo at the time of writing this!

Marketing

We increased our marketing spend in July with a large focus on brand awareness and increased sales.

For brand awareness, we mostly focused on Facebook ads — a product ad sharing screenshots of our platform and a few ads driving traffic to our blog and our podcast.

To drive more sales, we created competitor landing pages comparing Cloud Campaign to similar products and set up AdWord campaigns to target users searching for our competitors.   This type of SEM has much higher CTR and should yield a greater ROI.  We’re seeing a CTR of 25% for some keywords.

The #SocialSkim

In June, we started rounding up the top social media news each week and putting the stories into articles called The #SocialSkim.

In July, we turned those articles into a podcast.   You can find the podcast on iTunes, Google Play, Stitcher, etc…

 

Product Progression

Community Insights

If you’re spending a lot of time attracting new followers on social media, you want to make sure you’re actually attracting the right people; you know, the people that will actually become customers.

We added community insights to help you get a better idea for your audience on social media.

Screen Shot 2018-06-26 at 1.35.00 PM.png

 

Video Support

Video marketing is becoming such a critical part of social media marketing.  We’ve seen a major uptick in the number of videos uploaded to Facebook, Instagram, Twitter, and LinkedIn, and it’s apparent that the social platforms favor them over links or images.

This past month, we added video support so Cloud Campaign users can now schedule videos to be published on social media along with all other post types.

Screen Shot 2018-07-20 at 5.04.15 PM.png

Simplified Workflow

We made some changes to how posts are added to a queue to simplify the workflow.

Screen Shot 2018-08-01 at 7.47.19 AM.png

Raw Stats

  • Time since Beta launch: 1 year & 1 month (June 26th)
  • Total Page Views: 39,430 (+26%)
  • Unique Visitors: 10,695 (+10.6%)
  • Subscribers: 525 (+16%)
  • Monthly Page Views: 3,943 (-7.85%)
  • Monthly Visitors: 952 (+80%)
  • Conversion Rate for the month:  0% (0%)

Customer Metrics

  • Users: 521 (+6.9%)
  • Customers: 13
  • Triggers/schedules Created:  676 (+16.7%)
  • Active Content: 7,774 (+29%)

Ad Spend

  • Facebook: $474.80
  • LinkedIn: $0
  • Google AdWords: $97.23
  • CTR: 2.82%
  • Cost per Impression: $0.089
  • Cost per Engagement: $2.02
  • Cost per Follower: $10.10

Organic Marketing

  • Social Media Posts: 223 (-8.9%)
  • Blog Posts: 16 (+128%)
  • Podcast Episodes: 5 (+∞%)
  • YouTube Videos: 7 (-85%)

Revenue Metrics

  • Revenue: +51.8% 
  • Revenue Delta: +279% 

 

Screen Shot 2018-08-02 at 2.23.40 PM.png

Cloud Campaign social media and website report

Screen Shot 2018-08-02 at 2.24.01 PM.png

 

Screen Shot 2018-08-02 at 2.24.37 PM.png

Uptick in social traffic and a relatively high social traffic score.

 

Social Following

What’s stopping you from finding new customers on social media today?  The first month is on us – Sign Up

Screen Shot 2018-08-02 at 2.27.24 PM.png

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s