This week we are excited to feature Socialfly in our weekly agency spotlight.
Founded in 2011 by Courtney Spritzer and Stephanie Cartin, Socialfly has quickly become a world-renowned full-service agency. Headquartered in New York City, their team has rapidly expanded to include over 30 employees made up of strategists, photographers, creatives, producers, and luckily for us “all around social media enthusiasts”. When they say ‘full-service’, they truly mean it. They are exceptionally adept and experienced working with clients ranging from fashion to beauty, lifestyle, hospitality, real estate, travel, and more. They even have a full in-house photography studio!
We believe their meteoric rise can be attributed to their team uniquely amalgamating the resources of a large company, with the individualized care and attention of a boutique agency. The genesis of this capability stems from an incredibly creative team who both encourage and support one another in what can only be described as a family-like an environment.
The abundantly gracious Co-CEO of Socialfly, Stephanie Cartin, was kind enough to provide some insightful and in-depth advice on what it really takes to successfully grow a social media presence.
Question: What is the most common goal clients come to Socialfly with?
“Most of our clients come to us looking to drive sales and awareness of their brand, service, or product. We are positioned to help them reach their goals through comprehensive social media strategies, paid advertising campaigns, collaborations with influencers, and full-service creative capabilities.”
Question: What is the bare minimum an SMB can expect to spend on ads to run an effective monthly campaign?
Admittedly, this is a very generic question and is often hard for marketers to answer. However, Stephanie gave us the following fantastic answer:
“The bare minimum and the effective minimum an SMB can expect to spend on an ad campaign are two different things. When building an ad campaign, there are many factors to consider such as the current size of your audience, the creative assets, and the goals of the campaign.
Facebook requires a minimum spend of $5.00 a day on post engagement. However, that amount is typically not enough to run effective campaigns.
Depending on the goals of the campaign, we recommend a minimum budget of $10,000 per month on Facebook and Instagram ads. It’s possible to run a campaign with a smaller spend, but in order to do significant testing, you need to be able to reach enough people.”
Question: How many hours per week can a company expect to spend managing social media, and what are the most time-consuming aspects?
“One of the most time consuming day-to-day tasks is community management. This aspect of social media is essentially your digital customer service department. It requires acknowledging and responding to the comments, messages, and questions your account receives in a timely and friendly manner.
This role also calls for a strong knowledge of the brand voice and mission to respond effectively and keep your audience happy. Again, depending on your goals and the size of your audience, the time can greatly vary. It can be one person’s full-time job, or you can have an entire department focusing on your social media efforts.”
Question: Do you have an anecdotal story or case study to showcase the success of a client? Perhaps one where a particularly creative strategy was used?
“In order to promote their new online streaming service, P.volve wanted to work with micro influencers to help spread the word to an engaged audience and create a continuous pool of new content.
We partnered with influencers in the fashion, lifestyle, and fitness categories to provide Instagram posts and stories that educate their followers about the new streaming service as well as the company’s products like the P.ball.
This content is also currently being repurposed on the brand’s social media pages as well as in a successful digital advertising campaign”
Question: Do you have any tips you would be willing to share with those small to medium sized businesses who are looking to establish or build their online social presence?
“As a small business trying to establish a social presence, we would recommend working with influencers for brand awareness and sales.
Partnering with an influencer that aligns with the goals of your brand can be an incredible way to reach an engaged audience and build trust with followers on social media. As a best practice, it’s critical to do your research on an influencer’s follower base to ensure they are the right demographic to reach your goals.”
We would like to thank Marketing Coordinator, Jules Mahon, for speaking with us and of course Co-CEO Stephanie Cartin for providing us with such comprehensive and insightful responses.
You can hear more from their team every Wednesday at 10:00am EST on their Facebook live show, SocialLive. They break down the latest news in the social media world and how it will affect your feed. Additionally, they cover all the top trending topics and also have interviews with some of the most influential people on social media.
You can learn more about Socialfly at the following link, and we could not suggest more that you do! https://www.socialflyny.com/
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