This week we are excited to feature NP Marketing in our weekly agency spotlight.
Founded by social media expert, Nathalia Porras, NP Marketing is a burgeoning digital agency which specializes in health care. NP’s team is comprised of masterful strategists, creatives, and marketers, who work synergistically to garner the best possible results for their clients.
The company’s ethos is comprised of the three ideals; customization, partnership, and accountability.
NP correctly believes that there is no ‘one size fits all’ marketing strategy. As such, they design unique marketing campaigns for each client dependent on their specific short and long-term goals. They also believe in working in tandem with their clients, to cohere as an extension of their marketing team. Lastly, and honestly what is most important when working with any company, they strive for transparency and emphasize that their promises are kept.
We had the chance to speak with Founder and CEO Nathalia Porras who was kind enough to share some useful insights on what it takes to run social media as a small to medium-sized business.
Question: What is the most common goal clients come to NP Marketing with?
NP is unique from some of the other agency spotlights we have done in that they really specialize in health care. Nathalia informed us that they work with many dentists and orthodontists who consistently look to them to increase their influx of new patients every month. She did note that often, many of these medical practitioners will originally approach them for brand building and once their intended level of social validation is achieved, they switch modes into client generation.
Question: What is the bare minimum an SMB can expect to spend on ads to run an effective monthly campaign?
Admittedly, this is a very generic question and is often hard for marketers to answer. Nathalia informed us that at the absolute bare minimum, not including any management fees, companies should expect to send around $350 a month on social advertising.
Question: How many hours per week can a company expect to spend managing social media, and what are the most time-consuming aspects?
Again this is a generic question, but Nathalia informed us that at a minimum, companies should expect to spend between 10-12 hours per week managing their social media. She went on to inform us that content planning, graphic design, content curation, and creation of paid campaigns, all require vast time commitments and proficiencies.
Question: Do you have any tips you would be willing to share with those small to medium sized businesses who are looking to establish or build their online social presence?
“Start off with identyfying your brand voice. Figure out what the brand values are for your company, and make sure ads communicate a real brand voice. Schedule out your categories of content and make sure you have enough content for all your categories. Lastly, it’s critical to stay consistent. Staying consistent is the difficult part, but it’s vitally important to building your brand.”
We would like to thank Nathalia and the entire NP Marketing team for working with us. It’s also worth noting that they are a tri-lingual team with expertise in Spanish, English, and French! You can learn more about NP Marketing at the following link https://npdigitalmarketing.com/
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