#AgencyLife Social Media Tools

Social Media Management Tools for Digital Agencies: The Complete List (2019)

The social media space is full of many great tools to help marketing agencies, brands, franchises, and even individuals grow their brand and sales on social media.

With so many different tools, it can be hard to know where to start.  What’s the right tool for you?

We’ll be focusing on the top 5 SMM platforms designed specifically for Marketing Agencies.

View as a spreadsheet.

Ready? Let’s get to it!

1. Cloud Campaign

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Supported Networks

Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business

Pricing Model

$199/mo (includes 5 client workspaces)
+ $25/mo for additional clients (drops to $20 after 5)

Cost for an agency with 35 clients: $824/mo

White Labeling?

Yes, included for free with promo code MYBRAND.

Key Features

Cloud Campaign was built from the ground up for marketing agencies so there are a lot of key features that set it apart from the competitors.

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Separate Brand Workspaces
With Cloud Campaign, each client gets their own workspace, which completely mitigates the risk of ever posting the wrong content to the wrong brand.  Also, this allows you to add your clients to their own workspace so they can upload content, manage their community, and view analytics in real-time.

 

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Content Approvals
Clients no longer need to log in and learn a new system.  You can simply send a mobile-friendly link that your clients can use to request edits and approve content.  And the best part? It’s completely white-labeled!

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Client Reports
Generate monthly reports with a single click and share them in a format that works best for your clients.  Cloud Campaign makes this simple by offering white-labeled reports as PDFs, a shareable link, or a CSV file.

You can even include ROI metrics and ad campaigns.

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Social Inbox
Work together as a team to handle comments, mentions, and replies on social media in one unified inbox.  You can task messages out to your team or clients, collaborate using internal comments, respond publicly on social media, and best, archive the message when you’re done.

Get started with a free 2-week trial of Cloud Campaign.


2. Hootsuite for Agencies

hootsuite-landing-page

Supported Networks

Facebook, Instagram, LinkedIn, Twitter, Pinterest

Pricing Model

$1,333/mo (limited to 5 users and 35 social media accounts)
+ $99/mo for additional users

Cost for an agency with 35 clients: $4,798/mo

White Labeling?

Not offered.

Key Features

Hootsuite was one of the first tools to hit market 10 years ago.  The product, mostly built for individual brands, has been adapted to accommodate agencies as well.

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Social Streams
Hootsuite is most notably known for its social streams, which allows you to monitor multiple channels from a single view.


3. Sprout Social

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Supported Networks

Facebook, Instagram, LinkedIn, Twitter, Pinterest

Pricing Model

$249/mo (limited to 1 user and 10 social media accounts)
+ $249/mo for additional users
+ $25/mo for additional social media accounts

Cost for an agency with 35 clients: $13,210/mo

White Labeling?

“Co-Branded” workspace with your logo on Sprout Social’s domain.

Key Features

Sprout Social has advanced listening features for monitoring brands on social media.  The platform also offers complex workflows for content approvals, but requires logging in to the system.

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Social Listening
Sprout Social’s social listening allows for robust inbox configurations and tasking of messages to teammates. It’s one of the few platforms that offers listening on a wide variety of platforms.

 


4. Sendible

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Supported Networks

Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business, Pinterest

Pricing Model

$299/mo (limited to 12 users and 64 social media accounts)
+ $?/mo for additional users (unlisted)
+ $?/mo for additional social media accounts (unlisted)

Cost for an agency with 35 clients: unlisted

White Labeling?

Yes, for a monthly upkeep fee.

Key Features

Sendible is a great option if you are based in the UK where the company is headquartered, otherwise, it can be tough to reach support during normal working hours.  The platform handles your basic scheduling needs and even allows you to schedule blog posts.

Keep your team in sync and each client organized by dashboard

Social Inbox
Sendible’s spotlight feature is its Social Inbox which aggregates social media comments and posts into a single feed.


5. HeyOrca

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Supported Networks

Facebook, Instagram (notifications), LinkedIn, Twitter

Pricing Model

$499/mo (includes 15 brands)
+ $?/mo for additional brands (unlisted)

Cost for an agency with 35 clients: unlisted

White Labeling?

“Co-Branded” with your logo on HeyOrca’s domain at additional cost.

Key Features

HeyOrca focuses heavily on content approvals and uniquely offers a calendar view for approving content.  The clean design and simple user interface is also an appeal to this platform, but the lack of reporting leaves us wanting more.

Image result for heyorca content approvals

Content Approvals
Getting client buy-in is a critical part of social media management as an agency.  HeyOrca offers a clean solution for content approvals.

 


 

Ready to start growing your marketing agency?

Get started with a free 2-week trial of Cloud Campaign.

 

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