FOR IMMEDIATE RELEASE: January 31st, 2020
Portland-based startup, Cloud Campaign, will use the growth capital to build the operating system for marketing agencies.
Portland, OR, January 31th, 2020 – Cloud Campaign, the social media management platform for marketing agencies, announced a new $1.5 million round in seed funding. The round is led by Active Capital, a top tier seed firm for B2B SaaS companies in secondary markets, with other investors including Access Venture Partners, Colorado-based venture firm focused on high-growth startups in the Rocky Mountain region.
This round was also joined by well renowned angels including AdEspresso founder, Armando Biondi, Datalogix COO, Eric Kirby, and former VP of Marketing at Google, Scott Epstein.
The recent financing highlights the macro-shift in the marketing space that has been occuring over the past decade. “Marketing agencies, while a quickly growing market segment, are still underserved and are often forced to use consumer tools or build their own amalgamation of products to suit their needs”, according to Cloud Campaign co-founder and CEO, Ryan Born.
Today’s solutions lead to countless wasted hours and, worst of all, untoured errors. “We met a marketing agency that had an account manager accidentally post a picture of herself playing beer pong on a Fortune 500’s social media account”, recalls co-founder and COO, Ross Gray. Hootsuite and other consumer tools are not designed for multi-brand management causing serious problems for marketing agencies and freelance marketers.
Cloud Campaign, being built specifically for marketing agencies, solves many of the problems marketers are facing today. “Separate brand workspaces completely mitigate the risk of ever posting the wrong content to the wrong brand.” Born continues, “On top of that, the product’s reporting, client approvals, and white-labeling allow a marketing agency to punch above their weight class and provide a superior service for their clients.” Marketers are constantly looking for ways to improve and differentiate their offering and Cloud Campaign allows that. “Our team is extremely happy with Cloud Campaign. It’s made approvals from clients 100x more simple and looks very nice from their end,” says Tiffany McArthur, digital marketing strategist, Marketing Refresh.
“Agencies play a more important role than ever with the rapid growth of social media marketing,” said Pat Matthews, founder and CEO of Active Capital.” “Most software companies see agencies as a sales channel, to get to the end customer. Cloud Campaign is the first company in the space to focus on the needs of the agency so they can better serve the end customer.”
Benefits of Cloud Campaign include:
- Efficiency: Streamlined workflows and automation increase account manager throughput
- Professionalism: White-labeled dashboard, client reports, and client approvals
- Intelligence: AI-generated captions and in-depth analytics
To learn more about growing your marketing agency and book a demo, please visit cloudcampaign.com or email firstname.lastname@example.org.
About Cloud Campaign
Cloud Campaign is a digital platform that helps marketing agencies increase the number of brands they manage and charge a higher retainer with a leaner team. Cloud Campaign is headquartered in Portland, Oregon with a second office opening in Boulder, Colorado in the coming months. To learn more, please visit https://cloudcampaign.com/about
About Active Capital
Active Capital is a venture firm designed to lead seed rounds for B2B SaaS companies outside of Silicon Valley. The firm is founded and run by former B2B SaaS founders with hands on experience starting, building, and scaling high growth businesses in underdog cities across America. Active Capital is headquartered in San Antonio, Texas and invests in B2B SaaS companies all over. To learn more, please visit https://www.activecapital.com
About Access Venture PartnersAccess Venture Partners is an entrepreneur-focused fund investing in early growth technology companies in the Rocky Mountain region. Access Venture Partners is headquartered in Westminster, Colorado. To learn more, please visit https://www.accessvp.com/