Sourcing E-Commerce Clients in 2020: CoVID Edition

With retail struggling in light of CoVID-19, one might think that e-commerce is currently king – and while there’s some truth to that, it is not entirely accurate. CoVID-19 has brought with it a devastating hit to our economy, and inevitably, consumers are more concerned about the future and are spending less on “nice-to-haves” – those items we don’t typically need, but want.

As a marketing agency, it’s imperative that the businesses you support do well, so it’s worth taking a look at the current demand for their product offerings. When spending time and money acquiring new customers, it’s a good idea to look at macro trends since the stability of an industry could have a drastic secondary impact on your agency later. We thought we’d do some of the heavy lifting and outline some industries where you may find surprising new business right now – industries that are thriving despite the global pandemic.

Unsurprisingly, products directly related to health and safety are doing extremely well; with Disposable Glove and Cough & Cold producers seeing a demand increase of 670%. Though others – some you may not have considered – are also doing very well. From Bread Machines to Weight Training, to Dog Food, there are other niches that seem to be doing better than expected in light of CoVID-19.

In this list below, we’ve highlighted specific categories that have seen above-normal demand in the last few months. We’d love to see what you think, and if any of these industries surprise you, too!

While there certainly seems to be a theme amongst these industires, (whether it’s health and safety, survival, or fitness), the order isn’t exactly what we’d expect. A 652% increase in Bread Machines compared with just a 182% increase in Health Monitors, for example, seems surprising at first glance. Then again, 2020 has been full of surprises thus far!

What are your thoughts? Is this data helpful in tracking down new potential e-commerce clients? We’d love to hear! Reach our to us on FacebookInstagramTwitter or LinkedIn to let us know!

5 Ways to Use Video to Boost Your Business:

Video marketing is one of the best ways to drive traffic to your business – but did you know, there are many other use cases for video, too? Creating videos can be costly, and unless you have video editing software and a basic set of skills, it may be helpful to pull an outside expert […]

How & Why You Need To Be Using Infographics:

In this post I’ll be discussing infographics, and why you need to be using them to grow your business. And to lead by example, I’ll be doing so with – you guessed it – infographics! First, let’s dive into WHY you should be using infographics, if you aren’t already! As a species powered by social […]

To Do: 2020 Virtual Conferences

A long time ago, in a land far away, thousands of happy people gathered excitedly, sharing tales of business and corporate adventure. It was a joyous time to be a human; business cards and stickers flew like thunderbirds through the halls, and free swag seemingly fell from the heavens. “Meet you for a drink at […]

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