We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS

Cold Email Outreach is DEAD

Look in your email inbox.  How many emails did you receive this week?  How many emails did you receive today? Simply looking at the sheer volume of emails sent every day, you can't get mad about a prospect not responding to your unsolicited cold email. The reality is they have no obligation to respond and … Continue reading Cold Email Outreach is DEAD

Our Complete Marketing Stack – Content Creation

The most important part of marketing is arguably content creation.  Creative assets should be focused on drawing new customers in and building your brand. Here is the complete stack that we currently use for creating the content we use for marketing.   Graphic Design Sketch - $99 Sketch is powerful design toolkit that makes it easy … Continue reading Our Complete Marketing Stack – Content Creation

How To Hire A Virtual Assistant

There are two sides to marketing — the fun, creative side and the mundane, repetitive side. No one really likes doing the mundane part of marketing, but it’s a crucial step in achieving success. Some of it can be automated through tools, such as Cloud Campaign, but there are some tasks that need a human touch, and … Continue reading How To Hire A Virtual Assistant

Increase Your Sales With Only 4 Minutes a Week

Social media is an effective channel for driving inbound leads to your website or storefront.  Over 2 Billion people actively surf Facebook each month, which makes it the perfect platform for marketing. However, staying up to date on social media is time-consuming.  Finding or creating content to share is costly (both monetary and time), and … Continue reading Increase Your Sales With Only 4 Minutes a Week