Is Social Media Engagement Important?

Social media marketing typically isn't about engagement.  Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks

Follow Hashtags, New Sorting Algorithms, And More

With every new update to the social media platforms comes a new opportunity to interact with your customers.  Instagram, Facebook, and Twitter all released significant changes recently. Instagram Change: Users Can Follow Hashtags What Does It Mean? You have more opportunities to get in front of your target audience.  Now if you use a hashtag that a … Continue reading Follow Hashtags, New Sorting Algorithms, And More

Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video.  In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads