How to get the Most out of a Guest Speaker

If you are organizing an event or maybe you run a podcast and you've spent a significant amount of time or money securing a guest speaker, make sure you're using him or her to their full potential. Use their Name when Promoting If you've secured a big name or if they work for a big … Continue reading How to get the Most out of a Guest Speaker

How to Make an Event Go Viral!

You created this new awesome event or giveaway, the graphics look great, the copy reads perfectly, but no one has discovered it yet. How do you make the event BLOW UP and make it a huge success? 1. Find another brand/influencer to partner with When looking for partners, but sure to see both sides of … Continue reading How to Make an Event Go Viral!

How to Sound like a Marketing Expert (even if you aren’t one)

As a marketing agency or a freelancer, landing new clients largely comes down to a few things: Do you embody a marketing expert? Can you deliver on your promise? Do you have a proven track record? Today, we're going to tackle #1.  Even if you aren't a marketing expert yet, we'll go over key areas … Continue reading How to Sound like a Marketing Expert (even if you aren’t one)

How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer

How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

The Smarter Way to Schedule Social Media Posts

Managing multiple social media accounts means that you’re always looking for ways to save time.  Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it.  Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts

Understanding your Website’s Traffic Score

Cloud Campaign compares your social website traffic to your optimal traffic to generate a 'quality score'. So how do we calculate that number and what does it mean? What We Measure Average Session Duration Pageviews per Session Bounce Rate   How is it scored? The score is in the range of 0 - 100 inclusively. … Continue reading Understanding your Website’s Traffic Score