SummitLive is a multi-location marketing conference held every year focused on B2B. If you missed it, no worries! Our team was at the event capturing the key takeaways so marketers like yourself could benefit. The Keynote Geoffrey Colon, Sr. Marketing Communications Designer at Microsoft, took us through the history of live video, largely focused on … Continue reading SummitLive SF: 2018 Recap
To effectively schedule social media posts, you need to first define a strategy. Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics Once you've decided what … Continue reading How to Schedule Social Media Posts
As a marketing agency, more clients means more money. But selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like the … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
Number 3 will help you achieve virality
Step by step instructions to set up a company Facebook page and begin growing your business.