#SocialSkim This week in social media: LinkedIn Kudos According to LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job. "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th
SummitLive is a multi-location marketing conference held every year focused on B2B. If you missed it, no worries! Our team was at the event capturing the key takeaways so marketers like yourself could benefit. The Keynote Geoffrey Colon, Sr. Marketing Communications Designer at Microsoft, took us through the history of live video, largely focused on … Continue reading SummitLive SF: 2018 Recap
In marketing, data is everything. If you understand how to leverage your data and analytics, you can more effectively reach your target audience, create more engaging content, and ultimately increase your ROI. But, how do you distinguish between real insights and red herrings? This starts with understanding the difference between causative and correlative relationships. Anecdote … Continue reading Causative vs Correlative – Understanding your Data
You created this new awesome event or giveaway, the graphics look great, the copy reads perfectly, but no one has discovered it yet. How do you make the event BLOW UP and make it a huge success? 1. Find another brand/influencer to partner with When looking for partners, but sure to see both sides of … Continue reading How to Make an Event Go Viral!
As a marketing agency or a freelancer, landing new clients largely comes down to a few things: Do you embody a marketing expert? Can you deliver on your promise? Do you have a proven track record? Today, we're going to tackle #1. Even if you aren't a marketing expert yet, we'll go over key areas … Continue reading How to Sound like a Marketing Expert (even if you aren’t one)
According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now. Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer
To effectively schedule social media posts, you need to first define a strategy. Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics Once you've decided what … Continue reading How to Schedule Social Media Posts
We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page. We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic
Everyone wants to make more money -- it's largely the motivation for busting our butts day in and day out, or it's at least a means to an end. So this begs the question, how do we make more money without significantly increasing our workload? It comes down to two areas -- the value we provide … Continue reading How to Charge More as a Freelance Marketer
1. Attentive to Detail 2. Data-Driven 3. Knowledgeable in the...