Generate More Revenue for your Shopify Store

Do you run a Shopify store?  Do you want to generate more sales?  Good.  Let's get after it. A combination of organic and paid social media posts can increase the traffic to your store and start generating more sales today. The first step is sharing your products on social media.  Using Cloud Campaign it's as simple … Continue reading Generate More Revenue for your Shopify Store

How a Tech Giant 4x-ed Their Link Clicks

I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks

Our Complete Marketing Stack – Content Creation

The most important part of marketing is arguably content creation.  Creative assets should be focused on drawing new customers in and building your brand. Here is the complete stack that we currently use for creating the content we use for marketing.   Graphic Design Sketch - $99 Sketch is powerful design toolkit that makes it easy … Continue reading Our Complete Marketing Stack – Content Creation

You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser.  Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

The Rise of AI in Marketing

The prominence of artificial intelligence in the workplace has people wondering where the line is drawn between work that requires a human touch and work that can be nearly fully automated using computers. So much so that somone even made a website, Will Robots Take My Job. But rest assured that technology isn't here to … Continue reading The Rise of AI in Marketing

Increase Your Sales With Only 4 Minutes a Week

Social media is an effective channel for driving inbound leads to your website or storefront.  Over 2 Billion people actively surf Facebook each month, which makes it the perfect platform for marketing. However, staying up to date on social media is time-consuming.  Finding or creating content to share is costly (both monetary and time), and … Continue reading Increase Your Sales With Only 4 Minutes a Week

Be More Open on Twitter

Twitter is a unique platform in the sense that is very open.  You can view anyone's profile, content is discoverable by topic, and you never know who you'll rub shoulders with. By being more open on your personal Twitter, you can further build your company's brand by putting a face to the company.  Sharing problems you're facing can … Continue reading Be More Open on Twitter

Recurring Weekly Trends to Capitalize On

Recurring trends are a great way to be discovered by new followers with minimal effort. They're predictable and a great way to engage thousands of new eyes each week. The most common weekly hashtags on Twitter are: Monday #MCM (Man Crush Monday) #MotivationMonday #MusicMonday   Tuesday #TransformationTuesday #TravelTuesday   Wednesday #WellnessWednesday #WCW (Woman Crush Wednesday) … Continue reading Recurring Weekly Trends to Capitalize On

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks