We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

How to Charge More as a Freelance Marketer

Everyone wants to make more money -- it's largely the motivation for busting our butts day in and day out, or it's at least a means to an end. So this begs the question, how do we make more money without significantly increasing our workload? It comes down to two areas -- the value we provide … Continue reading How to Charge More as a Freelance Marketer

3 Link Shorteners to Amplify Your Marketing

Sharing curated content on social media from influencers or other brands in your space can be an extremely effective way to forge new relationships and build your brand as an authority in a space.  Get all the details here. But once you've sent that traffic to some other site, it's gone and out of your … Continue reading 3 Link Shorteners to Amplify Your Marketing

The Smarter Way to Schedule Social Media Posts

Managing multiple social media accounts means that you’re always looking for ways to save time.  Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it.  Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts

How to Enable ROI Metrics for Social Media Analytics

If you manage social media for your clients, it's important to be able to convey the value that you provide.  We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for.  And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics

7 Social Media Stats You Can Leverage to Land More Clients

As a marketing agency, more clients means more money.  But selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like the … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS

Grow Your YouTube Channel in 2 Easy Steps

YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers.  You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics