The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

#SocialSkim – Week of July 1st

#SocialSkim This week in social media: Twitter Releases Ad Transparency Center Twitter has launched a new transparency center which will allow users to view all ads being run by any given Twitter profile. As described by twitter: "Similar to the search experience on Twitter, to view ads from any advertiser you will be able to … Continue reading #SocialSkim – Week of July 1st

#SocialSkim – Week of June 25th

#SocialSkim This week in social media: Instagram Launches IGTV for Creators In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator.  Everyone except new accounts has the ability to upload hour-long videos.  A big increase from the previous … Continue reading #SocialSkim – Week of June 25th

#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

How to Enable ROI Metrics for Social Media Analytics

If you manage social media for your clients, it's important to be able to convey the value that you provide.  We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for.  And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics

Stop Losing Customers Through the Cracks

No matter how great your product or service is, you will lose potential customers during the registration process.  In this tutorial, I will show you how to better analyze your website to find exactly where your customers are dropping off. Improve the points of friction can significantly increase your website's conversion rate and consequently increase … Continue reading Stop Losing Customers Through the Cracks