To effectively schedule social media posts, you need to first define a strategy. Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics Once you've decided what … Continue reading How to Schedule Social Media Posts
Category: Social Media
Social media marketing typically isn't about engagement. Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?
Managing multiple social media accounts means that you’re always looking for ways to save time. Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it. Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts
Twitter recently announced some fairly large changes to their policy regarding autonomous tweeting and the use of scheduling apps. If you're using a scheduling app that doesn't follow these updated guidelines, your accounts are at risk of being suspended. Luckily, if you use Cloud Campaign for managing your Twitter and other social media accounts, your accounts are … Continue reading Twitter’s Policy Updates and What it Means for Cloud Campaign
If you manage social media for your clients, it's important to be able to convey the value that you provide. We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for. And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics
YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers. You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
Do you run a Shopify store? Do you want to generate more sales? Good. Let's get after it. A combination of organic and paid social media posts can increase the traffic to your store and start generating more sales today. The first step is sharing your products on social media. Using Cloud Campaign it's as simple … Continue reading Generate More Revenue for your Shopify Store
I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks
Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser. Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?
