#SocialSkim This week in social media: LinkedIn Kudos According to LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job. "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th
SummitLive is a multi-location marketing conference held every year focused on B2B. If you missed it, no worries! Our team was at the event capturing the key takeaways so marketers like yourself could benefit. The Keynote Geoffrey Colon, Sr. Marketing Communications Designer at Microsoft, took us through the history of live video, largely focused on … Continue reading SummitLive SF: 2018 Recap
LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads. Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images. The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers. A commitment … Continue reading LinkedIn to Introduce Carousel Ads
On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union. The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies
Social media marketing typically isn't about engagement. Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics