How To Promote Gated Content on Social Media

What is Gated Content? Gated content is typically content that requires entering some personal information to view.  Marketers most commonly use gated content to build an email list to then re-market to.  Examples of commonly gated content include white papers, e-books, calculators, spreadsheets, and generally speaking, content that provides value. Why Gated Content? Gated content…

The #SocialSkim – Week of November 12th

This week in social media:     Facebook Adds New Music Features Bringing back the feels of the early 2000’s, Facebook has announced the release of new music features. No, the music won’t start playing as you land on a page ala myspace. Rather, users can upload a playable sticker to their profiles with accompanying…

The #SocialSkim – Week of October 22nd

This week in social media: Snapchat Releases 12 New Shows In an effort to push the platforms new AR (Augmented Reality) branded content, Snapchat has released 12 new shows. These “Snap Originals” will allow users to open “show portals” on their phone, and step inside AR scenes in the show. Well-known producers are behind some…

The #SocialSkim – Week of October 8th

This week in social media: Top Story: Facebook Hacked, 50 Million Users Affected This week, Facebook announced that they were hacked and up to 50 million users had their personal data exposed. Thomas Shadwell spoke, a cybersecurity researcher, spoke to the New York Times and released the following hypothesis on how the attack took place:…

Weekly Agency Spotlight — AntiSocial Solutions

This week we are excited to feature AntiSocial Solutions in our weekly agency spotlight. The Background Established just 5 years ago, AntiSocial Solutions has quickly become one of the largest companies in the industry. Their growth rate is nothing less than astounding and is a direct reflection of the talented team the three founders have…

The #SocialSkim – Week of September 24th

This week in social media: Top Story: Instagram Founders Step Down Instagram Co-founders Kevin Systrom, and Mike Krieger, have decided to resign from the platform. They will be officially leaving in the coming week. On Monday, the pair notified Facebook Facebooks Leadership team of their decision. As of now, there is little reported about why…

Weekly Agency Spotlight — Bluetrain

This week we are excited to feature Bluetrain in our weekly agency spotlight. The Background Founded in 2007 by CEO, Bryan Smith, Bluetrain is a well-established industry leader with over 40 loyal and active clients. Their team is comprised of 15 dedicated and knowledgeable digital marketers, business professionals, and SEO experts. What we love about Bluetrain…

The #SocialSkim – Week of September 17th

#SocialSkim This week in social media: Top Story: Twitter Allowing Chronological and Ranked feeds In a post this week which has set the internet ablaze, Twitter announced that it will now allow users to toggle the platforms algorithmic timeline on and off. If users now uncheck the box titled “Show the best tweets first”, their…

The #SocialSkim – Week of September 10th

#SocialSkim This week in social media: Twitter Releases Audio Only Live Streams This week, Twitter announced audio-only live streams for the Twitter and Periscope platforms. This is yet another example of the major social platforms copying one-another. Facebook, for instance, released this feature all the way back in 2016. The genesis of the decision to…

The #SocialSkim – Week of September 3rd

#SocialSkim   This week in social media: Facebook Releases Ad Archive API This week, Facebook announced the release of the Ad Archive API. Rob Leathern, Director of Product Management released the following statement: “We’re making advertising more transparent to help prevent abuse on Facebook, especially during elections. Today we’re starting to roll out the Ad…