How To Promote Gated Content on Social Media

What is Gated Content?Gated content is typically content that requires entering some personal information to view.  Marketers most commonly use gated content to build an email list to then re-market to. Examples of commonly gated content include white papers, e-books, calculators, spreadsheets, and generally speaking, content that provides value.Why Gated Content?Gated content is great for 2 … Continue reading How To Promote Gated Content on Social Media

The #SocialSkim – Week of November 12th

This week in social media:     Facebook Adds New Music Features Bringing back the feels of the early 2000's, Facebook has announced the release of new music features. No, the music won't start playing as you land on a page ala myspace. Rather, users can upload a playable sticker to their profiles with accompanying … Continue reading The #SocialSkim – Week of November 12th

The #SocialSkim – Week of October 22nd

This week in social media: Snapchat Releases 12 New Shows In an effort to push the platforms new AR (Augmented Reality) branded content, Snapchat has released 12 new shows. These "Snap Originals" will allow users to open "show portals" on their phone, and step inside AR scenes in the show. Well-known producers are behind some … Continue reading The #SocialSkim – Week of October 22nd

The #SocialSkim – Week of October 8th

This week in social media: Top Story: Facebook Hacked, 50 Million Users Affected This week, Facebook announced that they were hacked and up to 50 million users had their personal data exposed. Thomas Shadwell spoke, a cybersecurity researcher, spoke to the New York Times and released the following hypothesis on how the attack took place: … Continue reading The #SocialSkim – Week of October 8th

The #SocialSkim – Week of September 24th

This week in social media: Top Story: Instagram Founders Step Down Instagram Co-founders Kevin Systrom, and Mike Krieger, have decided to resign from the platform. They will be officially leaving in the coming week. On Monday, the pair notified Facebook Facebooks Leadership team of their decision. As of now, there is little reported about why … Continue reading The #SocialSkim – Week of September 24th

The #SocialSkim – Week of September 17th

#SocialSkim This week in social media: Top Story: Twitter Allowing Chronological and Ranked feeds In a post this week which has set the internet ablaze, Twitter announced that it will now allow users to toggle the platforms algorithmic timeline on and off. If users now uncheck the box titled "Show the best tweets first", their … Continue reading The #SocialSkim – Week of September 17th

The Streamlined Way to Approve Social Media Content

When you manage a marketing agency, you have many different tasks to juggle, content approvals being one of them. Clients want to ensure the content matches the brand's personality and that the image and copy align well with the overall strategy of the team.  But, how do you go about requesting review and approval from … Continue reading The Streamlined Way to Approve Social Media Content

The #SocialSkim – Week of September 10th

#SocialSkim This week in social media: Twitter Releases Audio Only Live Streams This week, Twitter announced audio-only live streams for the Twitter and Periscope platforms. This is yet another example of the major social platforms copying one-another. Facebook, for instance, released this feature all the way back in 2016. The genesis of the decision to … Continue reading The #SocialSkim – Week of September 10th