The #SocialSkim – Week of August 20th

#SocialSkim   This week in social media: $300 Million Raised Through Facebook Birthday Fundraisers. Asha Sharma,  Head of Product and Social good at Facebook,  released a statement saying that in its first year Facebook birthday fundraisers brought in more than $300 million to charities across the globe. Some of the top beneficiaries included: St. Jude,  … Continue reading The #SocialSkim – Week of August 20th

The #SocialSkim – Week of August 13th

#SocialSkim This week in social media: Top Story: Cloud Campaign Launches New Free Tool "Monitor" This week, Cloud Campaign officially launched the new SMM platform Monitor. It's a free tool which will give companies the ability to view all of their audience analytics and insights as well as respond to comments across all the major … Continue reading The #SocialSkim – Week of August 13th

The #SocialSkim – Week of August 6th

#SocialSkim This week in social media: Top Story: Facebook Removes 32 Pages and Accounts From Bad Political Actors With their continued effort to fight 'fake news', Facebook has removed 32 pages and accounts from the Facebook and Instagram platforms. They released a statement saying that these accounts were involved in "coordinating inauthentic behavior". Nathaniel Gleicher, … Continue reading The #SocialSkim – Week of August 6th

The Twitter Purge Revealed

If you listen to The #SocialSkim, you already know that Twitter purged millions of fake accounts earlier this month. This mostly affected brands that purchased fake followers.  There are some exceptions for well-known brands that bots likely followed to seem more like real users. So, let's take a journey through a handful of top Twitter … Continue reading The Twitter Purge Revealed

The #SocialSkim – Week of July 30th

#SocialSkim This week in social media: Top Story: Facebook Loses $120 Billion In Market Cap Facebook saw its stock tumble by about $120 billion in market cap after a dismal earnings report was released Wednesday. The precipitous 19% drop was the result of missed expectations on revenue, a slowing user growth, and weak guidance. As … Continue reading The #SocialSkim – Week of July 30th

How to See what Ads your Competitors are Running

Facebook and Twitter both recently announced Ad Transparency Centers to give the general public a better idea for what type of ads organizations are running and ultimately who is paying for them. It seems the main motivation is to curb nonethical political ads, but, as marketers, we can spin this to benefit us significantly. Ultimately, … Continue reading How to See what Ads your Competitors are Running