Social media marketing typically isn't about engagement. Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?
Twitter recently announced some fairly large changes to their policy regarding autonomous tweeting and the use of scheduling apps. If you're using a scheduling app that doesn't follow these updated guidelines, your accounts are at risk of being suspended. Luckily, if you use Cloud Campaign for managing your Twitter and other social media accounts, your accounts are … Continue reading Twitter’s Policy Updates and What it Means for Cloud Campaign
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
Twitter is a unique platform in the sense that is very open. You can view anyone's profile, content is discoverable by topic, and you never know who you'll rub shoulders with. By being more open on your personal Twitter, you can further build your company's brand by putting a face to the company. Sharing problems you're facing can … Continue reading Be More Open on Twitter
Recurring trends are a great way to be discovered by new followers with minimal effort. They're predictable and a great way to engage thousands of new eyes each week. The most common weekly hashtags on Twitter are: Monday #MCM (Man Crush Monday) #MotivationMonday #MusicMonday Tuesday #TransformationTuesday #TravelTuesday Wednesday #WellnessWednesday #WCW (Woman Crush Wednesday) … Continue reading Recurring Weekly Trends to Capitalize On