If you are organizing an event or maybe you run a podcast and you've spent a significant amount of time or money securing a guest speaker, make sure you're using him or her to their full potential. Use their Name when Promoting If you've secured a big name or if they work for a big … Continue reading How to get the Most out of a Guest Speaker
This week we are excited to feature Seriously Creative in our weekly spotlight. The Background Seriously Creative is a full-service digital marketing agency with offices in Victoria and Vancouver, British Colombia. They are an expanding award-winning company whom in their own words "measures their success by the success of their clients". Their team loves creating custom … Continue reading Weekly Agency Spotlight — Seriously Creative
#SocialSkim This week in social media: LinkedIn Kudos According to LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job. "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th
What is it? Instagram will decrease your posts' visibility if you regularly use the same hashtags or over-hashtag. Accounts trying to abuse hashtags to increase exposure will actually see the opposite effect due to Instagram's Shadowban. Other ways to become shadowbanned include using banned hashtags and using bots to auto-like or comment. In severe cases, … Continue reading Don’t Fall Victim to Instagram’s Shadowban
We never really took the time to design a proper logo on day 1. The main focus was building a great product that saves marketers time and money. Thus, the logo was simply Cloud Campaign is cursive. This past month, we've been hard at work further developing the brand through company blogging, personal blogging, and … Continue reading New Look, Same Brand You’ve Come to Love
Why Food Trucks? Food trucks have idiosyncrasies that make them particular difficult for marketing. Most don't have a set location, they typically don't rank well on Google (SEO-wise), and most don't have an expansive marketing team with thousands to spend. Social media can solve many of these problems without breaking the bank. Social media can help … Continue reading 3 Reasons Why Social Media is So Important for Food Trucks
Every cohort or sector has a unique advantage when it comes to marketing, and it's important to play that to your advantage. Ski resorts are no different, so let's take a deep dive into what makes your audience tick. We analyzed the Facebook and Twitter accounts for three ski resorts in Lake Tahoe area, Sierra … Continue reading Owning Social Media as a Ski Resort
Attract customers from around the globe.
It's official - Twitter announced today (Thur 11/7) that they will be moving forward with 280 character tweets for supported languages, including English. Twitter claims the decision to increase limits was in response to how languages are impacted differently by the character constraints. For instance, a Chinese character can convey much more information than a … Continue reading Twitter is Rolling out 280 char Limits
Spoiler: I'm not talking about outsourcing.