Don’t Fall Victim to Instagram’s Shadowban

What is it? Instagram will decrease your posts' visibility if you regularly use the same hashtags or over-hashtag.  Accounts trying to abuse hashtags to increase exposure will actually see the opposite effect due to Instagram's Shadowban. Other ways to become shadowbanned include using banned hashtags and using bots to auto-like or comment. In severe cases, … Continue reading Don’t Fall Victim to Instagram’s Shadowban

New Look, Same Brand You’ve Come to Love

We never really took the time to design a proper logo on day 1.  The main focus was building a great product that saves marketers time and money.  Thus, the logo was simply Cloud Campaign is cursive. This past month, we've been hard at work further developing the brand through company blogging, personal blogging, and … Continue reading New Look, Same Brand You’ve Come to Love

3 Reasons Why Social Media is So Important for Food Trucks

Why Food Trucks? Food trucks have idiosyncrasies that make them particular difficult for marketing.  Most don't have a set location, they typically don't rank well on Google (SEO-wise), and most don't have an expansive marketing team with thousands to spend. Social media can solve many of these problems without breaking the bank. Social media can help … Continue reading 3 Reasons Why Social Media is So Important for Food Trucks

Twitter is Rolling out 280 char Limits

It's official - Twitter announced today (Thur 11/7) that they will be moving forward with 280 character tweets for supported languages, including English. Twitter claims the decision to increase limits was in response to how languages are impacted differently by the character constraints.  For instance, a Chinese character can convey much more information than a … Continue reading Twitter is Rolling out 280 char Limits

Your Customer’s Data is More Important than Your Company

If your customer's data is compromised, you might as well kiss your company goodbye.  Or you know, if you're the Equifax CEO, sell $2M worth of shares before disclosing the data breach. I'll touch on 2 major vulnerabilities you can address when building your web app / website.  I'm certainly no expert in security, but … Continue reading Your Customer’s Data is More Important than Your Company