Interactive Marketing Strategies

Engaging Content: 101

You know the drill – you’re scrolling through social media and every few posts you see an ad for something that you put in your cart but didn’t purchase a few days ago. Or, an ad for something that you discussed out loud in a group of friends, (creepy, am I right?). And, while these ads do briefly catch your eye, you more often than not scroll right by and onto the next post.

While targeted advertising is better than ever these days at getting the right products in front of the right people, the onus remains on marketing teams to ensure that this content in engaging.

Creating fun, and engaging content is the best way to get your consumers to spend more time looking at your products, thus improving your chances for conversion.

In this post, let’s dive into some unique interactive marking strategies that can help you add value to customers, engage them with your content, and as Marie Kondo would say – maybe even “spark joy”!

5 Interactive Marketing Ideas To Improve Conversion:

1. Calculators

If you’re looking to add value to your customers while marketing to them, what better way to do this than a Calculator? If you have insider knowledge of a particular industry, for example, Real Estate, you can leverage calculators to capture traffic for frequently asked google searches. Mortgage calculators are one example of this – though we’ve done our own over here at Cloud Campaign, too. If you’re looking to evaluate how much you should be charging your marketing clients, look no further than our calculator right here!

2. Videos

Everyone loves video content, but it can be quite expensive to produce. Thankfully, there are a number of tools out there that can make an in-house production much more attractive. Our favourite too, Offeo, even offers a free plan that will let you create ads up to 30 seconds long; ideal for a quick social media campaign! Check out some other ways you can be using video to boost your business right here!

3. Quizzes & Polls

Who doesn’t love a bit of click bait?! You can’t tell me I’m the only person who has ever answered 15 questions to find out which breed of dog I am… Quizzes and Polls are both highly effective strategies for getting an audience to spend a little longer on your site, and you can bake products into the questions to improve brand awareness. Engagement on these posts will do wonders with the social media and search engine algorithms, and you’ll likely entertain your audience at the same time!

4. Competitions

Competitions are a fantastic way to ramp up engagement and, if you’re lucky, go viral. Whether you’re starting with a small audience or have an existing fan base, competitions will allow your content to reach a much wider base than most other strategies. Try partnering with other brands in your space on a co-branded campaign, or ask your audience to contribute design ideas. You never know what might come of it!

5. Infographics

Another fantastic way to add value to your customers and gain brand awareness and loyalty is through infographics. These work particularly well on platforms such as Pinterest. If you have information that can be conveyed in a flashy flow-chart, or with simple icons – why not try an infographic? No need to panic if you don’t yet have a graphic designer in house. Canva offers hundreds of free templates that can be easily edited, regardless of how tech savvy you are!

So, there you have it, 5 Interactive Marketing ideas to try out for your business or for your clients. Have you seen a great interactive marketing strategy recently? Let us know in the comments below!

Brick & Mortar Marketing Tactics Worth Keeping:

Brick and Mortar Marketing might seem like a thing of the past. Direct mail? We all know that lives in the recycling bin… But, are there some techniques from decades past that are worth sticking with in our modern world? What is Brick and Mortar Marketing? Brick and Mortar refers to “a physical presence of…

Continue reading

Where To: Invest Your Marketing Budget

Your corporate marketing budget may be top of mind as we move into the second half of Q1, towards Q2. And, while it may seem counterintuitive, many corporate budgets work in such a way that, if you don’t spend it all, you won’t get as much second time around. If you’re looking at your team’s…

Continue reading

80/20 Rule for Marketing Innovation

What is the 80/20 Rule, and how can you use marketing innovation to leverage it? What is the 80/20 Rule? The 80/20 rule is a sales principle that states, 80% of your business comes from 20% of your customers. Perhaps this is not a perfect science in your industry. But generally speaking, you’ll likely have…

Continue reading

Avoid These 5 Marketing Mistakes:

Top 5 Marketing Mistakes & How to Avoid Them: A lot of what we talk about on this blog involves tips and tricks for your marketing strategy, and things you should be doing. But what about some marketing Don’ts? In this post, I wanted to take a look at 5 things you should avoid doing…

Continue reading

All About Reddit Marketing:

Reddit Marketing: It’s pretty hard to ignore the elephant in the room this week – you know, the fact that users of Reddit have beat out Hedge Funds of Wall Street by driving up the price of GameStop stock, and now seemingly Dogecoin too…  And all this got me thinking… what else is there about…

Continue reading

Introducing Instagram Direct Publishing

Yep — you’re reading that correctly! You can now schedule and directly publish Instagram content (both images and videos) through Cloud Campaign without any additional confirmation or approval. Recently, Facebook introduced their Instagram Content Publishing API, making it easier than ever to post and schedule content for Instagram direct publishing. This will allow agencies and…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *