Engaging Content: 101
You know the drill – you’re scrolling through social media and every few posts you see an ad for something that you put in your cart but didn’t purchase a few days ago. Or, an ad for something that you discussed out loud in a group of friends, (creepy, am I right?). And, while these ads do briefly catch your eye, you more often than not scroll right by and onto the next post.
While targeted advertising is better than ever these days at getting the right products in front of the right people, the onus remains on marketing teams to ensure that this content in engaging.
Creating fun, and engaging content is the best way to get your consumers to spend more time looking at your products, thus improving your chances for conversion.
In this post, let’s dive into some unique interactive marking strategies that can help you add value to customers, engage them with your content, and as Marie Kondo would say – maybe even “spark joy”!
5 Interactive Marketing Ideas To Improve Conversion:
If you’re looking to add value to your customers while marketing to them, what better way to do this than a Calculator? If you have insider knowledge of a particular industry, for example, Real Estate, you can leverage calculators to capture traffic for frequently asked google searches. Mortgage calculators are one example of this – though we’ve done our own over here at Cloud Campaign, too. If you’re looking to evaluate how much you should be charging your marketing clients, look no further than our calculator right here!
Everyone loves video content, but it can be quite expensive to produce. Thankfully, there are a number of tools out there that can make an in-house production much more attractive. Our favourite too, Offeo, even offers a free plan that will let you create ads up to 30 seconds long; ideal for a quick social media campaign! Check out some other ways you can be using video to boost your business right here!
3. Quizzes & Polls
Who doesn’t love a bit of click bait?! You can’t tell me I’m the only person who has ever answered 15 questions to find out which breed of dog I am… Quizzes and Polls are both highly effective strategies for getting an audience to spend a little longer on your site, and you can bake products into the questions to improve brand awareness. Engagement on these posts will do wonders with the social media and search engine algorithms, and you’ll likely entertain your audience at the same time!
Competitions are a fantastic way to ramp up engagement and, if you’re lucky, go viral. Whether you’re starting with a small audience or have an existing fan base, competitions will allow your content to reach a much wider base than most other strategies. Try partnering with other brands in your space on a co-branded campaign, or ask your audience to contribute design ideas. You never know what might come of it!
Another fantastic way to add value to your customers and gain brand awareness and loyalty is through infographics. These work particularly well on platforms such as Pinterest. If you have information that can be conveyed in a flashy flow-chart, or with simple icons – why not try an infographic? No need to panic if you don’t yet have a graphic designer in house. Canva offers hundreds of free templates that can be easily edited, regardless of how tech savvy you are!
So, there you have it, 5 Interactive Marketing ideas to try out for your business or for your clients. Have you seen a great interactive marketing strategy recently? Let us know in the comments below!
Augmented Reality offers a new world for marketing that we’ve ever seen before. Immersive marketing solutions can have consumers living an experience, viewing products from the comfort of their couch, and even testing these products in their own space. Ever wondered what that custom couch might look like in your living room, but aren’t sure…
Marketing Funnel: Noun Otherwise known as the “Purchasing Funnel” or “Sales Funnel”, this is a consumer-focused model that illustrates the customer journey toward the purchase of a good or service. If you are unfamiliar with it, here’s the basic idea. I promise after a quick explanation I’ll jump into what the future may hold for…
Marketing Campaigns can do so much more than get your product or service in front of a customer. Campaigns are what give brands their personality, tell a company’s story and make them memorable to their audience. So often, campaigns are based on data analytics, and can feel force-fed by search engine algorithms and paid media….
Happy New Year from Cloud Campaign to You! Rounding out this year, I thought it might be fun to try and describe 2020 in one word. Initially, the words that came to mind were “unexpected”… “rollercoaster”… “turbulent”… but when I took a step back I realized that, while of course this year had heartache, I…
How To: Improve Marketing Conversion Rates So, your client has a killer website, and your team is working diligently to drive traffic to their site. But, their marketing conversion rate feels stagnant. Sure, you’re helping them close more business, but it’s at the cost of a greater ad spent, and more time spent on SEO….
Trends to watch in 2021… If you’d have told me this time last year that I’d spend the majority of 2020 masked-up, frantically searching the store shelves for hand-sanitizer and toilet paper, I’d have never believed you. To think that, since April, I’ve seen as many loved ones in-person as I can count on two…