Twitter’s Policy Updates and What it Means for Cloud Campaign

Twitter recently announced some fairly large changes to their policy regarding autonomous tweeting and the use of scheduling apps. If you're using a scheduling app that doesn't follow these updated guidelines, your accounts are at risk of being suspended.  Luckily, if you use Cloud Campaign for managing your Twitter and other social media accounts, your accounts are … Continue reading Twitter’s Policy Updates and What it Means for Cloud Campaign

How to Enable ROI Metrics for Social Media Analytics

If you manage social media for your clients, it's important to be able to convey the value that you provide.  We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for.  And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics

Stop Losing Customers Through the Cracks

No matter how great your product or service is, you will lose potential customers during the registration process.  In this tutorial, I will show you how to better analyze your website to find exactly where your customers are dropping off. Improve the points of friction can significantly increase your website's conversion rate and consequently increase … Continue reading Stop Losing Customers Through the Cracks

7 Social Media Stats You Can Leverage to Land More Clients

As a marketing agency, more clients means more money.  But selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like the … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS

Grow Your YouTube Channel in 2 Easy Steps

YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers.  You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics