Coming up with new blog ideas can be daunting. Blogging regularly can be a great way to increase your company's exposure, but coming up with new ideas every couple days can be extremely difficult. Instead of just randomly choosing ideas, use data to help you settle on a topic. Cloud Campaign lets you analyze any … Continue reading Using Data to Decide What to Blog About
Twitter recently announced some fairly large changes to their policy regarding autonomous tweeting and the use of scheduling apps. If you're using a scheduling app that doesn't follow these updated guidelines, your accounts are at risk of being suspended. Luckily, if you use Cloud Campaign for managing your Twitter and other social media accounts, your accounts are … Continue reading Twitter’s Policy Updates and What it Means for Cloud Campaign
If you manage social media for your clients, it's important to be able to convey the value that you provide. We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for. And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics
No matter how great your product or service is, you will lose potential customers during the registration process. In this tutorial, I will show you how to better analyze your website to find exactly where your customers are dropping off. Improve the points of friction can significantly increase your website's conversion rate and consequently increase … Continue reading Stop Losing Customers Through the Cracks
As a marketing agency, more clients means more money. But selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like the … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients
Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach. You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS
Keep up with hashtags trending in March.
YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers. You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps
Finding product market fit.
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics