The #SocialSkim – Week of July 23rd

#SocialSkim This week in social media: Facebook Messenger Syncs With Instagram Facebook has launched a new feature which will allow Messenger to pull contacts from Instagram. The option can be enabled by going into the "People" tab on Messenger and syncing their contacts. Once the link is established, users will be able to communicate with … Continue reading The #SocialSkim – Week of July 23rd

What happens when Twitter goes down?

It's no secret that Twitter has outages.  In fact, there's a whole website dedicated to tracking when Twitter is down. So what does that mean for schedulers?  Well, if you use Cloud Campaign, you're in luck. Let's run through a hypothetical situation. You scheduled a tweet to be published at 1:15pm using Cloud Campaign.  At … Continue reading What happens when Twitter goes down?

The #SocialSkim – Week of July 16th

#SocialSkim This week in social media: Facebooks Tests Branded Content Partnership Labels In yet another move to increase transparency, Facebook has started testing new information labels for paid partnerships. Similar to the political labels, if instituted, a Branded Content icon would appear on images and posts. This icon would be clickable and would provide the … Continue reading The #SocialSkim – Week of July 16th

The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

Earned vs Owned vs Bought — Social Media

You may have heard someone talk about earned impressions or earned media.  But what does that really mean? What's the difference between earned, owned, and bought? In the simplest terms, owned media is your organic social media posts and presence, bought or paid is your social media ads, and earned is the elusive virality from others sharing your … Continue reading Earned vs Owned vs Bought — Social Media