How to Sound like a Marketing Expert (even if you aren’t one)

As a marketing agency or a freelancer, landing new clients largely comes down to a few things: Do you embody a marketing expert? Can you deliver on your promise? Do you have a proven track record? Today, we're going to tackle #1.  Even if you aren't a marketing expert yet, we'll go over key areas … Continue reading How to Sound like a Marketing Expert (even if you aren’t one)

How will GDPR affect Marketing Agencies

On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union.  The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies

How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer

How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Is Social Media Engagement Important?

Social media marketing typically isn't about engagement.  Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?

How to Charge More as a Freelance Marketer

Everyone wants to make more money -- it's largely the motivation for busting our butts day in and day out, or it's at least a means to an end. So this begs the question, how do we make more money without significantly increasing our workload? It comes down to two areas -- the value we provide … Continue reading How to Charge More as a Freelance Marketer