Be More Open on Twitter

Twitter is a unique platform in the sense that is very open.  You can view anyone's profile, content is discoverable by topic, and you never know who you'll rub shoulders with. By being more open on your personal Twitter, you can further build your company's brand by putting a face to the company.  Sharing problems you're facing can … Continue reading Be More Open on Twitter

Recurring Weekly Trends to Capitalize On

Recurring trends are a great way to be discovered by new followers with minimal effort. They're predictable and a great way to engage thousands of new eyes each week. The most common weekly hashtags on Twitter are: Monday #MCM (Man Crush Monday) #MotivationMonday #MusicMonday   Tuesday #TransformationTuesday #TravelTuesday   Wednesday #WellnessWednesday #WCW (Woman Crush Wednesday) … Continue reading Recurring Weekly Trends to Capitalize On

New Look, Same Brand You’ve Come to Love

We never really took the time to design a proper logo on day 1.  The main focus was building a great product that saves marketers time and money.  Thus, the logo was simply Cloud Campaign is cursive. This past month, we've been hard at work further developing the brand through company blogging, personal blogging, and … Continue reading New Look, Same Brand You’ve Come to Love

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks

Follow Hashtags, New Sorting Algorithms, And More

With every new update to the social media platforms comes a new opportunity to interact with your customers.  Instagram, Facebook, and Twitter all released significant changes recently. Instagram Change: Users Can Follow Hashtags What Does It Mean? You have more opportunities to get in front of your target audience.  Now if you use a hashtag that a … Continue reading Follow Hashtags, New Sorting Algorithms, And More

Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video.  In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

3 Reasons Why Social Media is So Important for Food Trucks

Why Food Trucks? Food trucks have idiosyncrasies that make them particular difficult for marketing.  Most don't have a set location, they typically don't rank well on Google (SEO-wise), and most don't have an expansive marketing team with thousands to spend. Social media can solve many of these problems without breaking the bank. Social media can help … Continue reading 3 Reasons Why Social Media is So Important for Food Trucks