#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

How to Enable ROI Metrics for Social Media Analytics

If you manage social media for your clients, it's important to be able to convey the value that you provide.  We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for.  And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics