The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

#SocialSkim – Week of July 1st

#SocialSkim This week in social media: Twitter Releases Ad Transparency Center Twitter has launched a new transparency center which will allow users to view all ads being run by any given Twitter profile. As described by twitter: "Similar to the search experience on Twitter, to view ads from any advertiser you will be able to … Continue reading #SocialSkim – Week of July 1st

#SocialSkim – Week of June 25th

#SocialSkim This week in social media: Instagram Launches IGTV for Creators In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator.  Everyone except new accounts has the ability to upload hour-long videos.  A big increase from the previous … Continue reading #SocialSkim – Week of June 25th

#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks