How To Promote Gated Content on Social Media

What is Gated Content?Gated content is typically content that requires entering some personal information to view.  Marketers most commonly use gated content to build an email list to then re-market to. Examples of commonly gated content include white papers, e-books, calculators, spreadsheets, and generally speaking, content that provides value.Why Gated Content?Gated content is great for 2 … Continue reading How To Promote Gated Content on Social Media

We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS

Grow Your YouTube Channel in 2 Easy Steps

YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers.  You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps