How to See what Ads your Competitors are Running

Facebook and Twitter both recently announced Ad Transparency Centers to give the general public a better idea for what type of ads organizations are running and ultimately who is paying for them. It seems the main motivation is to curb nonethical political ads, but, as marketers, we can spin this to benefit us significantly. Ultimately, … Continue reading How to See what Ads your Competitors are Running

#SocialSkim Week of June 3rd

#SocialSkim This week in social media: Facebook Removes Trending News In light of the controversy surrounding the platform, Facebook is removing its trending news section. It will be replaced by a slate of funded news shows on Facebook watch from ABC, CNN, Fox News, Univision, and more. According to Campbell Brown, Head of Global News … Continue reading #SocialSkim Week of June 3rd

How will GDPR affect Marketing Agencies

On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union.  The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics

How a Tech Giant 4x-ed Their Link Clicks

I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks

You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser.  Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?