LinkedIn to Introduce Carousel Ads

LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads. Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images.     The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers.  A commitment … Continue reading LinkedIn to Introduce Carousel Ads

You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser.  Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?