#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

Causative vs Correlative – Understanding your Data

In marketing, data is everything. If you understand how to leverage your data and analytics, you can more effectively reach your target audience, create more engaging content, and ultimately increase your ROI. But, how do you distinguish between real insights and red herrings?  This starts with understanding the difference between causative and correlative relationships. Anecdote … Continue reading Causative vs Correlative – Understanding your Data

How to Make an Event Go Viral!

You created this new awesome event or giveaway, the graphics look great, the copy reads perfectly, but no one has discovered it yet. How do you make the event BLOW UP and make it a huge success? 1. Find another brand/influencer to partner with When looking for partners, but sure to see both sides of … Continue reading How to Make an Event Go Viral!

How to Sound like a Marketing Expert (even if you aren’t one)

As a marketing agency or a freelancer, landing new clients largely comes down to a few things: Do you embody a marketing expert? Can you deliver on your promise? Do you have a proven track record? Today, we're going to tackle #1.  Even if you aren't a marketing expert yet, we'll go over key areas … Continue reading How to Sound like a Marketing Expert (even if you aren’t one)

How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer

7 Social Media Stats You Can Leverage to Land More Clients

As a marketing agency, more clients means more money.  But selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like the … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS

Grow Your YouTube Channel in 2 Easy Steps

YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers.  You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps

Integrate Quora into Your Marketing Strategy

Twenty-five percent of our organic traffic comes from Quora.  It nearly amounts to the traffic we're driving from paid ads, yet it's completely free. What is Quora? Quora is an open, question-based forum designed to help people quickly find answers.  You can ask anything from objective scholarly questions to subjective opinion-based inquiries. How do we use … Continue reading Integrate Quora into Your Marketing Strategy

Generate More Revenue for your Shopify Store

Do you run a Shopify store?  Do you want to generate more sales?  Good.  Let's get after it. A combination of organic and paid social media posts can increase the traffic to your store and start generating more sales today. The first step is sharing your products on social media.  Using Cloud Campaign it's as simple … Continue reading Generate More Revenue for your Shopify Store