Generate More Revenue for your Shopify Store

Do you run a Shopify store?  Do you want to generate more sales?  Good.  Let's get after it. A combination of organic and paid social media posts can increase the traffic to your store and start generating more sales today. The first step is sharing your products on social media.  Using Cloud Campaign it's as simple … Continue reading Generate More Revenue for your Shopify Store

Our Complete Marketing Stack – Content Creation

The most important part of marketing is arguably content creation.  Creative assets should be focused on drawing new customers in and building your brand. Here is the complete stack that we currently use for creating the content we use for marketing.   Graphic Design Sketch - $99 Sketch is powerful design toolkit that makes it easy … Continue reading Our Complete Marketing Stack – Content Creation

The Rise of AI in Marketing

The prominence of artificial intelligence in the workplace has people wondering where the line is drawn between work that requires a human touch and work that can be nearly fully automated using computers. So much so that somone even made a website, Will Robots Take My Job. But rest assured that technology isn't here to … Continue reading The Rise of AI in Marketing

How To Hire A Virtual Assistant

There are two sides to marketing — the fun, creative side and the mundane, repetitive side. No one really likes doing the mundane part of marketing, but it’s a crucial step in achieving success. Some of it can be automated through tools, such as Cloud Campaign, but there are some tasks that need a human touch, and … Continue reading How To Hire A Virtual Assistant

Increase Your Sales With Only 4 Minutes a Week

Social media is an effective channel for driving inbound leads to your website or storefront.  Over 2 Billion people actively surf Facebook each month, which makes it the perfect platform for marketing. However, staying up to date on social media is time-consuming.  Finding or creating content to share is costly (both monetary and time), and … Continue reading Increase Your Sales With Only 4 Minutes a Week

Be More Open on Twitter

Twitter is a unique platform in the sense that is very open.  You can view anyone's profile, content is discoverable by topic, and you never know who you'll rub shoulders with. By being more open on your personal Twitter, you can further build your company's brand by putting a face to the company.  Sharing problems you're facing can … Continue reading Be More Open on Twitter

Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks

Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video.  In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads