How to get the Most out of a Guest Speaker

If you are organizing an event or maybe you run a podcast and you've spent a significant amount of time or money securing a guest speaker, make sure you're using him or her to their full potential. Use their Name when Promoting If you've secured a big name or if they work for a big … Continue reading How to get the Most out of a Guest Speaker

Your Content Marketing SUCKS

Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach.  You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS