LinkedIn to Introduce Carousel Ads

LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads. Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images.     The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers.  A commitment … Continue reading LinkedIn to Introduce Carousel Ads

How will GDPR affect Marketing Agencies

On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union.  The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies

You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?

Many marketers are familiar with Facebook Pixels and have one or more installed on their website. If you're unfamiliar, it's essentially a javascript code snippet that saves a cookie to a visitor's web browser.  Using this cookie, the managing platforms (Facebook/LinkedIn) are able to determine which Facebook/LinkedIn users have visited your site and which pages … Continue reading You’ve Heard of the Facebook Pixel, But Are You Using a LinkedIn Insight Tag?