Understanding your Website’s Traffic Score

Cloud Campaign compares your social website traffic to your optimal traffic to generate a 'quality score'. So how do we calculate that number and what does it mean? What We Measure Average Session Duration Pageviews per Session Bounce Rate   How is it scored? The score is in the range of 0 - 100 inclusively. … Continue reading Understanding your Website’s Traffic Score

How to Enable ROI Metrics for Social Media Analytics

If you manage social media for your clients, it's important to be able to convey the value that you provide.  We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for.  And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics