The #SocialSkim – Week of July 16th

#SocialSkim This week in social media: Facebooks Tests Branded Content Partnership Labels In yet another move to increase transparency, Facebook has started testing new information labels for paid partnerships. Similar to the political labels, if instituted, a Branded Content icon would appear on images and posts. This icon would be clickable and would provide the … Continue reading The #SocialSkim – Week of July 16th

The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

#SocialSkim – Week of July 1st

#SocialSkim This week in social media: Twitter Releases Ad Transparency Center Twitter has launched a new transparency center which will allow users to view all ads being run by any given Twitter profile. As described by twitter: "Similar to the search experience on Twitter, to view ads from any advertiser you will be able to … Continue reading #SocialSkim – Week of July 1st

#SocialSkim – Week of June 25th

#SocialSkim This week in social media: Instagram Launches IGTV for Creators In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator.  Everyone except new accounts has the ability to upload hour-long videos.  A big increase from the previous … Continue reading #SocialSkim – Week of June 25th

#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

#SocialSkim Week of June 3rd

#SocialSkim This week in social media: Facebook Removes Trending News In light of the controversy surrounding the platform, Facebook is removing its trending news section. It will be replaced by a slate of funded news shows on Facebook watch from ABC, CNN, Fox News, Univision, and more. According to Campbell Brown, Head of Global News … Continue reading #SocialSkim Week of June 3rd

How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Is Social Media Engagement Important?

Social media marketing typically isn't about engagement.  Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?

The Smarter Way to Schedule Social Media Posts

Managing multiple social media accounts means that you’re always looking for ways to save time.  Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it.  Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts