To effectively schedule social media posts, you need to first define a strategy. Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics Once you've decided what … Continue reading How to Schedule Social Media Posts
We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page. We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic
Social media marketing typically isn't about engagement. Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?
Managing multiple social media accounts means that you’re always looking for ways to save time. Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it. Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks
March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video. In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads
Sharing other's articles on social media can be a great way to quickly grow credibility, increase your own accounts exposure, and form a collaborative relationship with another brand. 1. Growing Credibility I think a lot of people form this misconception that they should only post their own content (articles / blogs / etc...) to social … Continue reading The Power of Sharing Other’s Articles
Number 4 was Influencer Marketing. Two was the most surprising!
Number 3 will help you achieve virality