Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks
March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video. In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads
Sharing other's articles on social media can be a great way to quickly grow credibility, increase your own accounts exposure, and form a collaborative relationship with another brand. 1. Growing Credibility I think a lot of people form this misconception that they should only post their own content (articles / blogs / etc...) to social … Continue reading The Power of Sharing Other’s Articles
Number 4 was Influencer Marketing. Two was the most surprising!
Number 3 will help you achieve virality
Find out where Cloud Campaign ranks against other SMM tools.