#SocialSkim Week of June 3rd

#SocialSkim This week in social media: Facebook Removes Trending News In light of the controversy surrounding the platform, Facebook is removing its trending news section. It will be replaced by a slate of funded news shows on Facebook watch from ABC, CNN, Fox News, Univision, and more. According to Campbell Brown, Head of Global News … Continue reading #SocialSkim Week of June 3rd

How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics