How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics

Generate More Revenue for your Shopify Store

Do you run a Shopify store?  Do you want to generate more sales?  Good.  Let's get after it. A combination of organic and paid social media posts can increase the traffic to your store and start generating more sales today. The first step is sharing your products on social media.  Using Cloud Campaign it's as simple … Continue reading Generate More Revenue for your Shopify Store

Follow Hashtags, New Sorting Algorithms, And More

With every new update to the social media platforms comes a new opportunity to interact with your customers.  Instagram, Facebook, and Twitter all released significant changes recently. Instagram Change: Users Can Follow Hashtags What Does It Mean? You have more opportunities to get in front of your target audience.  Now if you use a hashtag that a … Continue reading Follow Hashtags, New Sorting Algorithms, And More

The Power of Sharing Other’s Articles

Sharing other's articles on social media can be a great way to quickly grow credibility, increase your own accounts exposure, and form a collaborative relationship with another brand. 1. Growing Credibility I think a lot of people form this misconception that they should only post their own content (articles / blogs / etc...) to social … Continue reading The Power of Sharing Other’s Articles