The Streamlined Way to Approve Social Media Content

When you manage a marketing agency, you have many different tasks to juggle, content approvals being one of them. Clients want to ensure the content matches the brand's personality and that the image and copy align well with the overall strategy of the team.  But, how do you go about requesting review and approval from … Continue reading The Streamlined Way to Approve Social Media Content

How to See what Ads your Competitors are Running

Facebook and Twitter both recently announced Ad Transparency Centers to give the general public a better idea for what type of ads organizations are running and ultimately who is paying for them. It seems the main motivation is to curb nonethical political ads, but, as marketers, we can spin this to benefit us significantly. Ultimately, … Continue reading How to See what Ads your Competitors are Running