The #SocialSkim – Week of July 16th

#SocialSkim This week in social media: Facebooks Tests Branded Content Partnership Labels In yet another move to increase transparency, Facebook has started testing new information labels for paid partnerships. Similar to the political labels, if instituted, a Branded Content icon would appear on images and posts. This icon would be clickable and would provide the … Continue reading The #SocialSkim – Week of July 16th

The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

#SocialSkim – Week of July 1st

#SocialSkim This week in social media: Twitter Releases Ad Transparency Center Twitter has launched a new transparency center which will allow users to view all ads being run by any given Twitter profile. As described by twitter: "Similar to the search experience on Twitter, to view ads from any advertiser you will be able to … Continue reading #SocialSkim – Week of July 1st

#SocialSkim – Week of June 25th

#SocialSkim This week in social media: Instagram Launches IGTV for Creators In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator.  Everyone except new accounts has the ability to upload hour-long videos.  A big increase from the previous … Continue reading #SocialSkim – Week of June 25th

#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

Our Complete Marketing Stack – Content Creation

The most important part of marketing is arguably content creation.  Creative assets should be focused on drawing new customers in and building your brand. Here is the complete stack that we currently use for creating the content we use for marketing.   Graphic Design Sketch - $99 Sketch is powerful design toolkit that makes it easy … Continue reading Our Complete Marketing Stack – Content Creation