How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer

Understanding your Social Media Analytics

Analytics are only valuable if you can understand them.  Let's dive into Cloud Campaign's social media analytics to help you better interpret them.   Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics

The Rise of AI in Marketing

The prominence of artificial intelligence in the workplace has people wondering where the line is drawn between work that requires a human touch and work that can be nearly fully automated using computers. So much so that somone even made a website, Will Robots Take My Job. But rest assured that technology isn't here to … Continue reading The Rise of AI in Marketing