Facebook and Twitter both recently announced Ad Transparency Centers to give the general public a better idea for what type of ads organizations are running and ultimately who is paying for them. It seems the main motivation is to curb nonethical political ads, but, as marketers, we can spin this to benefit us significantly. Ultimately, … Continue reading How to See what Ads your Competitors are Running
It's no secret that Twitter has outages. In fact, there's a whole website dedicated to tracking when Twitter is down. So what does that mean for schedulers? Well, if you use Cloud Campaign, you're in luck. Let's run through a hypothetical situation. You scheduled a tweet to be published at 1:15pm using Cloud Campaign. At … Continue reading What happens when Twitter goes down?
On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union. The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies
Twitter recently announced some fairly large changes to their policy regarding autonomous tweeting and the use of scheduling apps. If you're using a scheduling app that doesn't follow these updated guidelines, your accounts are at risk of being suspended. Luckily, if you use Cloud Campaign for managing your Twitter and other social media accounts, your accounts are … Continue reading Twitter’s Policy Updates and What it Means for Cloud Campaign
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
I recently spoke with a marketer at a contracting agency that handles social media for many of the accounts owned by a tech giant in the Bay Area. Due to NDAs, we're unable to disclose the company's name, but we were able to discuss his experience while working onsite at the company and how he … Continue reading How a Tech Giant 4x-ed Their Link Clicks
Twitter is a unique platform in the sense that is very open. You can view anyone's profile, content is discoverable by topic, and you never know who you'll rub shoulders with. By being more open on your personal Twitter, you can further build your company's brand by putting a face to the company. Sharing problems you're facing can … Continue reading Be More Open on Twitter
Recurring trends are a great way to be discovered by new followers with minimal effort. They're predictable and a great way to engage thousands of new eyes each week. The most common weekly hashtags on Twitter are: Monday #MCM (Man Crush Monday) #MotivationMonday #MusicMonday Tuesday #TransformationTuesday #TravelTuesday Wednesday #WellnessWednesday #WCW (Woman Crush Wednesday) … Continue reading Recurring Weekly Trends to Capitalize On