Managing social media for clients can be a GIANT pain for digital marketing agencies. So much so that a lot of agencies we talk to won’t go anywhere near it—too much hassle of managing assets, managing approvals, and proving ROI. So, it was fascinating to talk with Ross Gray on Episode 15 of The Verblio Show to hear about what he’s learned by founding Cloud Campaign, which has helped hundreds of digital agencies streamline their social media logistics.
Ross and Steve chat about 1) the biggest mistake agencies make when it comes to managing social media for clients, 2) the two unexpected reasons why organic social media continues to be important even in a time when platforms are ratcheting down organic reach, 3) what all companies should be doing on social media right now, and 4) the controversial social media tactic that will drive engagement over and over again.
Watch the whole interview here: https://www.verblio.com/show?wchannelid=tu2bsyshx8&wvideoid=x6vovnho3j