How to get the Most out of a Guest Speaker

If you are organizing an event or maybe you run a podcast and you've spent a significant amount of time or money securing a guest speaker, make sure you're using him or her to their full potential. Use their Name when Promoting If you've secured a big name or if they work for a big … Continue reading How to get the Most out of a Guest Speaker

Weekly Agency Spotlight — Seriously Creative

This week we are excited to feature Seriously Creative in our weekly spotlight. The Background Seriously Creative is a full-service digital marketing agency with offices in Victoria and Vancouver, British Colombia. They are an expanding award-winning company whom in their own words "measures their success by the success of their clients". Their team loves creating custom … Continue reading Weekly Agency Spotlight — Seriously Creative

#SocialSkim – Week of June 18th

#SocialSkim This week in social media: LinkedIn Kudos According to  LinkedIn, 7/10 employees who receive appreciation for their work say they are happy with their job.  "Kudos" provides a new fun and easy way to share appreciation for people in your professional community. To use this feature, simply click on the ribbon icon in the … Continue reading #SocialSkim – Week of June 18th

#SocialSkim Week of June 3rd

#SocialSkim This week in social media: Facebook Removes Trending News In light of the controversy surrounding the platform, Facebook is removing its trending news section. It will be replaced by a slate of funded news shows on Facebook watch from ABC, CNN, Fox News, Univision, and more. According to Campbell Brown, Head of Global News … Continue reading #SocialSkim Week of June 3rd

SummitLive SF: 2018 Recap

SummitLive is a multi-location marketing conference held every year focused on B2B. If you missed it, no worries!  Our team was at the event capturing the key takeaways so marketers like yourself could benefit. The Keynote Geoffrey Colon, Sr. Marketing Communications Designer at Microsoft, took us through the history of live video, largely focused on … Continue reading SummitLive SF: 2018 Recap

Causative vs Correlative – Understanding your Data

In marketing, data is everything. If you understand how to leverage your data and analytics, you can more effectively reach your target audience, create more engaging content, and ultimately increase your ROI. But, how do you distinguish between real insights and red herrings?  This starts with understanding the difference between causative and correlative relationships. Anecdote … Continue reading Causative vs Correlative – Understanding your Data

LinkedIn to Introduce Carousel Ads

LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads. Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images.     The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers.  A commitment … Continue reading LinkedIn to Introduce Carousel Ads

How to Make an Event Go Viral!

You created this new awesome event or giveaway, the graphics look great, the copy reads perfectly, but no one has discovered it yet. How do you make the event BLOW UP and make it a huge success? 1. Find another brand/influencer to partner with When looking for partners, but sure to see both sides of … Continue reading How to Make an Event Go Viral!