If you manage social media for your clients, it's important to be able to convey the value that you provide. We've made this simple through client reports. Client reports are the one-click social media analytics you've been waiting for. And, they've become even more useful with our latest feature -- ROI metrics. To add ROI … Continue reading How to Enable ROI Metrics for Social Media Analytics
No matter how great your product or service is, you will lose potential customers during the registration process. In this tutorial, I will show you how to better analyze your website to find exactly where your customers are dropping off. Improve the points of friction can significantly increase your website's conversion rate and consequently increase … Continue reading Stop Losing Customers Through the Cracks
As a marketing agency, more clients means more money. But the selling a new client can be tough if you don't have some numbers to back your claims. Use these seven stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers like … Continue reading 7 Social Media Stats You Can Leverage to Land More Clients
Marketing is a competition -- a competition for attention. You don't need to have a perfect copy or the be-all, end-all marketing approach. You just need to be more compelling than your competitors. The problem is nearly every company has adopted a digital marketing strategy, making more noise and more competition for you to fight … Continue reading Your Content Marketing SUCKS
Keep up with hashtags trending in March.
YouTube can be a very lucrative marketing channel if you're able to attract enough subscribers and viewers. You can either generate revenue directly from the platform or use it as a form of content marketing to drive more traffic to your own site and raise awareness for your product. Once you get a handful of … Continue reading Grow Your YouTube Channel in 2 Easy Steps
Finding product market fit.
Analytics are only valuable if you can understand them. Let's dive into Cloud Campaign's social media analytics to help you better interpret them. Glossary Reach / Impressions: The number of times a given post was viewed (not unique users) Engagement: Likes, comments, or shares Post Type: A type of post defined by its characteristics … Continue reading Understanding your Social Media Analytics
Twenty-five percent of our organic traffic comes from Quora. It nearly amounts to the traffic we're driving from paid ads, yet it's completely free. What is Quora? Quora is an open, question-based forum designed to help people quickly find answers. You can ask anything from objective scholarly questions to subjective opinion-based inquiries. How do we use … Continue reading Integrate Quora into Your Marketing Strategy
Look in your email inbox. How many emails did you receive this week? How many emails did you receive today? Simply looking at the sheer volume of emails sent every day, you can't get mad about a prospect not responding to your unsolicited cold email. The reality is they have no obligation to respond and … Continue reading Cold Email Outreach is DEAD