LinkedIn to Introduce Carousel Ads

LinkedIn contacted developers and marketing partners on May 17th, 2018 announcing early access to a new ad format — carousel ads. Carousel ads, commonly used on Facebook, are an effective way to tell a story through multiple images.     The introduction of carousel ads on the LinkedIn platform shows a commitment to marketers.  A commitment … Continue reading LinkedIn to Introduce Carousel Ads

How to Make an Event Go Viral!

You created this new awesome event or giveaway, the graphics look great, the copy reads perfectly, but no one has discovered it yet. How do you make the event BLOW UP and make it a huge success? 1. Find another brand/influencer to partner with When looking for partners, but sure to see both sides of … Continue reading How to Make an Event Go Viral!

How to Sound like a Marketing Expert (even if you aren’t one)

As a marketing agency or a freelancer, landing new clients largely comes down to a few things: Do you embody a marketing expert? Can you deliver on your promise? Do you have a proven track record? Today, we're going to tackle #1.  Even if you aren't a marketing expert yet, we'll go over key areas … Continue reading How to Sound like a Marketing Expert (even if you aren’t one)

How will GDPR affect Marketing Agencies

On May 25th, 2018, new GDPR regulations will take effect, impacting all companies that process personal data about individuals. RSVP for our webinar to learn more! What is the GDPR? GDPR stands for General Data Protection Regulation focused on the privacy and data protection of individuals in the European Union.  The law pertains to companies, … Continue reading How will GDPR affect Marketing Agencies

How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI. Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home. The one … Continue reading How to Leverage AI as a Marketer

How to Schedule Social Media Posts

To effectively schedule social media posts, you need to first define a strategy.  Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics   Once you've decided what … Continue reading How to Schedule Social Media Posts

We Turned Ads OFF and Doubled our Website Traffic

We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page.  We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic

Is Social Media Engagement Important?

Social media marketing typically isn't about engagement.  Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?