To effectively schedule social media posts, you need to first define a strategy. Rather than scheduling individual posts, schedule categories of posts. Some categories that we share on social media include: Curated Content (trending articles from others) Our Blog Posts (Evergreen) Our Product Updates Our YouTube Videos Wednesday Wisdom graphics Once you've decided what … Continue reading How to Schedule Social Media Posts
We were running a couple Google AdWords campaign, but getting no results! People were coming to our page, but quickly bouncing and not buying. I thought maybe we were attracting the wrong people or sending them to the wrong landing page. We experimented a few different variations and were able to get a fairly high … Continue reading We Turned Ads OFF and Doubled our Website Traffic
Social media marketing typically isn't about engagement. Most marketers strive to optimize link clicks or impressions. Link clicks can drive sales, while impressions increase brand awareness. With this in mind, engagement is typically not in the forefront for most marketers. However, engagement is extremely important. Engaging content will not only reach more people (impressions), but it … Continue reading Is Social Media Engagement Important?
Everyone wants to make more money -- it's largely the motivation for busting our butts day in and day out, or it's at least a means to an end. So this begs the question, how do we make more money without significantly increasing our workload? It comes down to two areas -- the value we provide … Continue reading How to Charge More as a Freelance Marketer
1. Attentive to Detail 2. Data-Driven 3. Knowledgeable in the...
Sharing curated content on social media from influencers or other brands in your space can be an extremely effective way to forge new relationships and build your brand as an authority in a space. Get all the details here. But once you've sent that traffic to some other site, it's gone and out of your … Continue reading 3 Link Shorteners to Amplify Your Marketing
Managing multiple social media accounts means that you’re always looking for ways to save time. Scheduling posts one-by-one is no longer feasible, but haphazardly throwing posts into a single queue ruins your whole marketing strategy. So what's the solution? Scheduling by category. Simply tag your content when you upload it. Then choose when each category … Continue reading The Smarter Way to Schedule Social Media Posts
What is it? Instagram will decrease your posts' visibility if you regularly use the same hashtags or over-hashtag. Accounts trying to abuse hashtags to increase exposure will actually see the opposite effect due to Instagram's Shadowban. Other ways to become shadowbanned include using banned hashtags and using bots to auto-like or comment. In severe cases, … Continue reading Don’t Fall Victim to Instagram’s Shadowban
Ross Gray joins Cloud Campaign as Co-Founder and CMO.
Cloud Campaign compares your social website traffic to your optimal traffic to generate a 'quality score'. So how do we calculate that number and what does it mean? What We Measure Average Session Duration Pageviews per Session Bounce Rate How is it scored? The score is in the range of 0 - 100 inclusively. … Continue reading Understanding your Website’s Traffic Score