The #SocialSkim – Week of July 9th

#SocialSkim This week in social media: Facebook Acquires Bloomsbury AI Facebook has announced that will be acquiring the London based Bloomsbury AI. As part of their own going effort, Facebook released that they would utilize the team and the technology to fight fake news and address other content issues.  The statement read: "The team's expertise … Continue reading The #SocialSkim – Week of July 9th

Earned vs Owned vs Bought — Social Media

You may have heard someone talk about earned impressions or earned media.  But what does that really mean? What's the difference between earned, owned, and bought? In the simplest terms, owned media is your organic social media posts and presence, bought or paid is your social media ads, and earned is the elusive virality from others sharing your … Continue reading Earned vs Owned vs Bought — Social Media

#SocialSkim – Week of July 1st

#SocialSkim This week in social media: Twitter Releases Ad Transparency Center Twitter has launched a new transparency center which will allow users to view all ads being run by any given Twitter profile. As described by twitter: "Similar to the search experience on Twitter, to view ads from any advertiser you will be able to … Continue reading #SocialSkim – Week of July 1st

#SocialSkim – Week of June 25th

#SocialSkim This week in social media: Instagram Launches IGTV for Creators In a bid to compete head to head with YouTube, Instagram has launched IGTV. This new feature within the app will allow anyone to be a creator.  Everyone except new accounts has the ability to upload hour-long videos.  A big increase from the previous … Continue reading #SocialSkim – Week of June 25th

How to get the Most out of a Guest Speaker

If you are organizing an event or maybe you run a podcast and you've spent a significant amount of time or money securing a guest speaker, make sure you're using him or her to their full potential. Use their Name when Promoting If you've secured a big name or if they work for a big … Continue reading How to get the Most out of a Guest Speaker