Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy. We test colors, designs, copies, among many other variables.  But there's probably one variable you aren't testing -- social validation. Social validation is commonly used on … Continue reading Facebook Psychology Hack To Get More Link Clicks

Follow Hashtags, New Sorting Algorithms, And More

With every new update to the social media platforms comes a new opportunity to interact with your customers.  Instagram, Facebook, and Twitter all released significant changes recently. Instagram Change: Users Can Follow Hashtags What Does It Mean? You have more opportunities to get in front of your target audience.  Now if you use a hashtag that a … Continue reading Follow Hashtags, New Sorting Algorithms, And More

Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

March 2017, Facebook announced the release of a new ad format -- Collection. This new ad format marries a video with a collection of products featured below the video.  In Facebook's words, the format was designed to "tell a story and showcase relevant products". The story or video should entice the viewer in, while the product … Continue reading Increase Your Ecommerce Sales by 28% Using Facebook’s Collection Ads

3 Reasons Why Social Media is So Important for Food Trucks

Why Food Trucks? Food trucks have idiosyncrasies that make them particular difficult for marketing.  Most don't have a set location, they typically don't rank well on Google (SEO-wise), and most don't have an expansive marketing team with thousands to spend. Social media can solve many of these problems without breaking the bank. Social media can help … Continue reading 3 Reasons Why Social Media is So Important for Food Trucks

The Power of Sharing Other’s Articles

Sharing other's articles on social media can be a great way to quickly grow credibility, increase your own accounts exposure, and form a collaborative relationship with another brand. 1. Growing Credibility I think a lot of people form this misconception that they should only post their own content (articles / blogs / etc...) to social … Continue reading The Power of Sharing Other’s Articles