4 Common Myths About Social Media Marketing

As an emerging marketing channel, there are still plenty of misconceptions when it comes to social media.  We’re here to debunk the 4 most common myths about social media. 1. Your Competitors Know What They’re Doing No matter how large or established your competitors are, it can be a huge mistake copying their social media…

The #SocialSkim – Week of March 4th

This week in social media:   Pinterest Announces IPO At the end of February, Pinterest made the big announcement that they will launch their initial public offering! As the platform has recently been striving to make the site more marketer-friendly, this move seems to follow their new push towards profitability. The platform currently has over…

The #SocialSkim – Week of Feb 11th

This week in social media: Desktop Image Editing for Twitter This week, Twitter has released a new set of features which will enable users to easily edit images via their desktop. The new tool will have re-sizing and cropping functions, along with an ability to zoom in on an image. Additionally, according to Twitter User…

The #SocialSkim – Week of January 28th

This week in social media:   Instagram Testing Link-backs For Stories According to Twitter User Lindsey Gamble, Instagram has been spotted testing out the ability for users to link directly to their stories. See image below: This new feature is an exciting new addition for marketers looking to gain more exposure for their profiles. This…