fbpx
#AgencyLife

Careers In Marketing

Hiring Marketing Professionals & Expanding Your Agency:

So maybe you’re thinking about scaling your agency by hiring new marketing professionals. Even with the best tools at your disposal, you still need more boots on the ground.

Whatever the case, you’ve come to the right place. In this post I’ll breakdown the different specialties within marketing and the skills to look out for while you scale.

Depending on the size of your agency you may need a “jack of all trades”. Or, you may be looking for someone with a very particular skillset that compliments that of your current team.

Hiring Marketing Professionals

Opportunities In Marketing:

First, let’s take a look at different career opportunities within Marketing. Then, let’s dive into specific skills that define the perfect candidates in your quest to hire marketing professionals…

Note: Salaries range based upon experience, responsibilities and location. These estimates are based on data from Glassdoor.

Marketing Specialist/ Marketing Associate

Average Salary: $38-76k/ year

Who They Are: Your Marketing Specialist or Associate will be responsible for a few key things. They’ll be generating campaigns, analyzing data and carrying out marketing activities from start to finish. Depending on experience and the needs of your agency, they may be focused on digital, print, social, or even pr. Marketing Associates will typically wear many hats and have credentials in several areas of expertise – (for example, Google Analytics). Often greener with 1-3 years experience, your Marketing Associate will help you scale your agency from the ground up!

Social Media Analyst/ Social Media Manager / Content Marketing Manager

Average Salary: $35-72k/ year

Who They Are: Similar to a Marketing Associate, a Social Media specialist will be responsible for: campaign creation, execution and reporting to name a few. However, as the title suggests will be heavily focused on social media efforts. While they may be particularly well versed with one corner of social media, (for example, Facebook Advertising), it is likely that they have 1-5 years of experience working across all platforms. That said, Experience and salary expectations will vary person-to-person, so be sure to consider the day-to-day responsibilities when creating your job description.

Email Marketing Manager

Average Salary: $42-83k/ year

Who They Are: You guessed it, the Email Marketing Manager will be heavily focused on creating top-of-the line email marketing campaigns for your agency. These individuals will work hard to build email lists, nurture email leads through digital communications. And of course, will create email campaigns with killer conversion rates.

Brand Manager

Average Salary: $58-130k/ year

Who They Are: Brand Managers are a combination of creative, insightful and innovative, and will be the force behind the voice of your brand. They will work meticulously to fine tune all communications, and will ensure that everything that your business says and does is representative of the overarching “look and feel” you’re going for. Consider this: when you see the color “Tiffany Blue”, you’ll often think straight away of romance and fine jewelry. There’s no denying that the brand manager there did their job right!

Product Marketing Manager

Average Salary: $45-95k/ year

Who They Are: In a larger organization, it may be necessary to distribute marketing work amongst individuals or business units based upon specific products. Perhaps price points or target customers vary greatly, and so it makes sense that individuals stay focused in their “niche”. This is where a product marketing manager may come in useful. An expert at speaking to the product that they are responsible for, they will serve as a “jack-of-all-trades” within their segment.

Search Engine Optimization Manager

Average Salary: $47-86k/ year

Who They Are: Your SEO manager will be an expert in all things Organic, and I don’t just mean fruits and vegetables. Search Engine Optimization will be the cornerstone of all your unpaid marketing efforts. Having an SEO manager in place might really help you lower your customer acquisition cost. A true master of google’s algorithms, this individual will make “ranking” your business their lifeblood.

Marketing Director

Average Salary: $77-140k/ year

Who They Are: So, if it seems like there’s a lot more going on in Marketing than you previously realized, it’s because there IS! And of course, there are many more positions than those listed here. If you’re at a stage where you have several specialists plugging away in their niche, it may well be time for a Marketing Director. Your Marketing Director will help ensure that all Marketing activities are operating as they should, and that the overall trajectory of the business is a positive one. They can help you piece together an innovative marketing strategy, and will be responsible for getting the rest of the team on board!

Chief Marketing Officer

Average Salary: $73-250k/ year

Who They Are: The crème-de-la-crème of the Marketing world, a CMO will be ready to lead the charge for all Marketing related activities for your business. A CMO will typically have 10+ years of experience in the field, not only as a marketer but as a previous manager or director. Your CMO will motivate, innovate, and operate to squeeze every last dollar out of the market. Typically, you’ll only need a CMO if you’re at a stage where you have multiple managers and multiple directors. This CMO’s job will be to run the show and manage them all; ultimately reporting to the CEO and board of directors.

So, there you have it – a quick list to reference when hiring marketing professionals. While there are numerous tools out there that can help you scale your agency without an extra set of hands. But, there may just come a time where the boots on the ground will be exactly what you need. What needs does your agency have right now? Leave a comment here and let the world know!

Brick & Mortar Marketing Tactics Worth Keeping:

Brick and Mortar Marketing might seem like a thing of the past. Direct mail? We all know that lives in the recycling bin… But, are there some techniques from decades past that are worth sticking with in our modern world? What is Brick and Mortar Marketing? Brick and Mortar refers to “a physical presence of…

Continue reading

Where To: Invest Your Marketing Budget

Your corporate marketing budget may be top of mind as we move into the second half of Q1, towards Q2. And, while it may seem counterintuitive, many corporate budgets work in such a way that, if you don’t spend it all, you won’t get as much second time around. If you’re looking at your team’s…

Continue reading

80/20 Rule for Marketing Innovation

What is the 80/20 Rule, and how can you use marketing innovation to leverage it? What is the 80/20 Rule? The 80/20 rule is a sales principle that states, 80% of your business comes from 20% of your customers. Perhaps this is not a perfect science in your industry. But generally speaking, you’ll likely have…

Continue reading

Avoid These 5 Marketing Mistakes:

Top 5 Marketing Mistakes & How to Avoid Them: A lot of what we talk about on this blog involves tips and tricks for your marketing strategy, and things you should be doing. But what about some marketing Don’ts? In this post, I wanted to take a look at 5 things you should avoid doing…

Continue reading

All About Reddit Marketing:

Reddit Marketing: It’s pretty hard to ignore the elephant in the room this week – you know, the fact that users of Reddit have beat out Hedge Funds of Wall Street by driving up the price of GameStop stock, and now seemingly Dogecoin too…  And all this got me thinking… what else is there about…

Continue reading

Introducing Instagram Direct Publishing

Yep — you’re reading that correctly! You can now schedule and directly publish Instagram content (both images and videos) through Cloud Campaign without any additional confirmation or approval. Recently, Facebook introduced their Instagram Content Publishing API, making it easier than ever to post and schedule content for Instagram direct publishing. This will allow agencies and…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *