fbpx
#AgencyLife

How To: Fill Your Content Library

Here are our top 5 tips for creating and sorting content that will STICK in a way that is COST-EFFECTIVE:

If you’re like most marketing agencies, your content library is EVERYTHING. It’s what lets you sleep at night knowing that your clients’ feeds will be filled, and what rakes in the likes, clicks and engagements that make you the best agency in the business!

If you’re like us, you’ll recognize the *zen* of a stacked, quality content library – and appreciate the hard word that goes in to filling it!

These days, consumer attention spans are shorter than ever, with most individuals spending less than 10 seconds looking at an Instagram post, and less than 35 seconds on a page!

So, your content must be flashy, easy to understand, and bold enough to leave a lasting impression on your audience in a very short amount of time. Needless to say, however, you’ll spend far longer than 10 seconds generating a piece of content – so how do you balance generating quality posts, with generating a steady flow of content that will satisfy your post-hungry audiences?  

Here are our top 5 tips for creating and sorting content that will STICK in a way that is COST-EFFECTIVE:

Make It Platform Specific:

Your audience is likely spread across multiple social media channels, so be sure to tailor your content to each platform specifically. Twitter, for example, has a strict character count so you’ll need to keep your content brief – where the Instagram algorithm on the other hand may reward you for your audience spending a longer time reading a lengthy caption and hovering over your post. Try writing a new blog post, and then write a unique caption for Instagram, Facebook, Twitter, LinkedIn and Pinterest. You’ll have 6 unique pieces of content in no time!

Crop, Crop, and Crop Again:

There’s no easier way to multiply your content than to use different crops of the same piece. Whether it’s a single photo that you are cropping into different cuts, or a blog post that you pick apart to use as social media captions, cropping will be a fantastic tool to leverage in your content generation. You’ll crank up your efficiency and get two for the price of one – or more

Leverage Other Creators:

Resharing content from other creators is not only a great way to build relationships and trust in your industry, but can ensure that you’ll have a bank of on-brand content for those days you’re running low. Look for creators with a similar style to you, and communicate with them on how best to leverage one another in a way that is mutually beneficial. Remember – always give credit where it’s due to avoid any problems.

Recycle Your Content:

Did you have a post go viral a few months ago? Well, there’s no reason why you shouldn’t be sharing it again! Cloud Campaign will help you do this automatically, but if you’re not yet a Cloud Campaigner, you can still do this with no additional tools! Try re-wording your caption to keep your feed fresh, and be sure to sprinkle any old content in with brand new posts to keep your audience coming back for more.

Organize Your Content Into Queues:

This can be an excellent way to understand what variety of posts you have in your library, and will ensure that you are on track to promote your business the way you had planned. Cloud Campaign can help you do this, too – simply filter your posts into queues such as “Fun Fridays”, and rest easy knowing that the right content will go out on the right day!

So there you have it, a few top tips for stacking your content library and making the most out of each and every post!

Got questions for our team about how we can help you? Give us a shout out on  FacebookInstagramTwitter or LinkedIn, or check out our website for a free trial today!

Press – San Antonio Business Journal: Local VC’s portfolio company raises $5M

A portfolio company of a San Antonio-based venture capital firm has raised $5 million in equity funding to develop its operating system geared toward marketing agencies. Cloud Campaign Inc., a Portland, Oregon-based startup, closed on a Series A fundraising round this month, said Chris Saum, director of business development for Active Capital, the local venture capital…

Continue reading

Press – Denver Business Journal: Freelance boom leads to strong 2020 and $5M raise for Boulder startup

With an explosion of people in search of freelance work during the Covid-19 pandemic, Boulder-based Cloud Campaign saw its business boom. The company, which offers a software solution for marketing agencies and freelancers, grew its revenue by 200% and added more than 400 agency customers to its platform. Now, with that wind at its back, Cloud Campaign has brought…

Continue reading

Press – Access Venture Partners: Cloud Campaign raises $5M Series A

“We first invested in Cloud Campaign in January of 2020 – two months before the pandemic. The pandemic signaled a shift in many industries and propelled a significant spike in professional services freelancing. In 2020, 1 million Americans started freelancing – and that number continues to keep climbing. Major players are starting to get into…

Continue reading

Press – Built In Colorado: Following Significant Growth, Cloud Campaign Raises $5M to Scale, Hire

During a year when people lost their jobs or struggled to find a full-time position, several turned to the gig economy. Last year, 2 million workers began freelancing, growing the industry to 59 million Americans — up eight percent year over year.  The industry growth translated to Cloud Campaign, an operating system for freelancers and marketing agencies, too….

Continue reading

Cloud Campaign Closes a $5 Million Series A to Expand its Operating System for Marketing Agencies & Freelancers

Company focuses on expanding its offering from social media marketing to a comprehensive operating system for freelancers and agencies Boulder, CO. (May 21, 2021) — Cloud Campaign, the operating system for marketing agencies and freelancers, announced a new $5 million round in Series A funding. The round is led by Oregon Venture Fund and Access…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *